# Follow-ups & Sequences
A follow-up email is an automated email that is sent to a recipient following a first conversation. The follow-up email acts as a reminder for the recipient and is meant to prompt to reply or take action. This can significantly improve your results.
With Mailmeteor, you can do two things ⤵️
1. **Email sequences**.
Send a series of emails after at a few days interval. You can send a new email 3 days later. Then another email 1 week later. Email sequences, also called _Drip campaigns_, are a great way to onboard your new customers or to nurture your leads.
2. **Auto follow-ups**.
Send automatic follow-up emails to your recipients. You can set up conditional follow-ups. Meaning that your emails will be sent if certain conditions are met. For example, you can send an automated follow-up if the recipient didn't open your first email.
Email sequence
## How to send an email sequence?
Mailmeteor lets you send email sequences. It's possible to send a simple follow-up as well as a multi-steps sequence over several days or weeks. A common use case is to send a follow-up email 3 days later if the recipient hasn’t replied yet.
{% tabs %}
{% tab title="Dashboard" %}
1. Open [Mailmeteor Dashboard](https://dashboard.mailmeteor.com/).
2. Click on **New campaign**.
3. Compose the first message of your email sequence.
4. Next, click on **Add a follow-up email** to set up an automated follow-up.
5. Write your follow-up email and select your sending options.
6. Once you're ready, click on **Send emails** to lauch your sequence.
{% hint style="info" %}
**Pro tip**: you can combine your follow-ups with other advanced features such as [Autopilot](https://mailmeteor.com/docs/campaigns/advanced/autopilot) or [schedule send](https://mailmeteor.com/docs/campaigns/advanced/schedule).
{% endhint %}
{% endtab %}
{% tab title="Google Sheets" %}
1. [Open a spreadsheet](https://sheets.new) and insert your contacts list.
2. Open Mailmeteor by clicking **Extensions** > **Mailmeteor** > **Open Mailmeteor**.
3. Compose your primary email or select a template.
4. Next to **Send emails**, click the small caret symbol (“▼”) and select **Follow-up**.
5. Write your follow-up message and define when the follow-up should be sent. You can specify a trigger (if the recipient didn't respond, for example) and the interval after which the follow-up should be sent (3 days, 2 hours, or 1 minute).
6. Once you are ready, click **Next** > **Send with a follow-up**. Or click **New step** to add another follow-up.
{% endtab %}
{% endtabs %}
## How to send a follow-up email as a reply?
{% tabs %}
{% tab title="Dashboard" %}
Mailmeteor lets you send follow-ups either **in the same thread** or **send follow-ups in separate conversations** with different subject lines.
By default, Mailmeteor will send your follow-ups in the same thread. However, if you want to send your follow-up emails in separate conversations, you can do so from the [Mailmeteor Dashboard](https://dashboard.mailmeteor.com/campaigns/new).
1. Create a new campaign.
2. Compose your first email.
3. Add a follow-up email to your campaign.
4. Click on the three vertical dots, in the top-right corner.
5. Select **Subject** to create another conversation with a new subject line.
Follow-up in another thread
{% endtab %}
{% tab title="Google Sheets" %}
Mailmeteor for Google Sheets will send your follow-ups as a reply (in the same thread). If you want to send follow-ups in a new conversation, you can do so from the [Mailmeteor Dashboard](https://mailmeteor.com/docs/campaigns/?product=dashboard).
{% endtab %}
{% endtabs %}
## How many steps can you add to your campaign?
There's no limit to how many follow-ups you can add to your email sequence. However, **it’s a best practice to keep your marketing sequence under 7 steps**.
A perfect balance could be **3 steps** in total. Otherwise, you may come across as too pushy, and your recipients may unsubscribe or, worse, flag your emails as spam.
{% hint style="info" %}
When sending follow-up emails, you can also [add images](https://mailmeteor.com/docs/campaigns/advanced/images-and-emojis) or [attachments](https://mailmeteor.com/docs/campaigns/advanced/attachments). Currently, you can only add attachments to your follow-ups from the Mailmeteor Dashboard.
{% endhint %}
## Trigger-based follow-ups
With Mailmeteor, you can set up automated **follow-ups based on your recipient's actions**. This is also called "behaviour based follow-ups".
For example, you can:
* **Follow up on an email after no response**. Easily follow up on a recipient that didn't respond. Set up a "reply stop" in case your lead responds.
* **Follow up when a recipient doesn't open your email**. Resend an email to people who didn't open your first email.
* **Follow up when a recipient clicks a link**. Send a follow-up if your recipients show interest in your content by clicking on a link enclosed in your first email.
Here are the different conditions you can use to trigger your follow-ups:
* **IF no reply:** send a follow-up if the recipient hasn’t replied yet.
* **IF no open:** send a follow-up if the recipient hasn’t opened the previous email.
* **IF no click:** send a follow-up if the recipient hasn’t clicked a link in the previous email.
* **IF click:** send a follow-up if the recipient has clicked a link in the previous email.
* **IF open:** send a follow-up if the recipient has opened the previous email.
* **No matter what:** no condition, the follow-up email is always sent.
You can also choose the interval between each step:
* After a **few days:** send a follow-up email one or several days later
* After a **few hours:** send a follow-up email hours later
* After a **few minutes**: send a follow-up email only after a few minutes
## Limits
When selecting **IF no reply**, you can't send emails from an alias. That's because our system can detect replies from your primary account only.
.png)
