# Managing unsubscribers

## How to deal with people who unsubscribed?

Whenever someone opts out of your list, they are automatically added to your [unsubscribers list](https://dashboard.mailmeteor.com/contact_lists/cl_unsubscribes). This will be reported in your campaign's metrics.

Mailmeteor will no longer send your emails to this recipient, in all your future campaigns and follow-ups.

Alternatively, you can unsubscribe someone manually by following these steps:

1. Sign in to Mailmeteor Dashboard.
2. Open your contacts lists.
3. Access the [unsubscribers list](https://dashboard.mailmeteor.com/contact_lists/cl_unsubscribes).
4. Click on **Actions** > **Import contacts**.
5. Import contacts to unsubscribe and click on **Add**.

All new contacts will be opted out of your sending.

## How to resubscribe a contact?

To resubscribe a contact, from the Dashboard, search for the contact then click on **Actions** > **Remove from unsubscribers**. Only resubscribe a contact if they have explicitly requested it. Ignoring your contacts' preferences may have a negative impact on your email reputation.

## How to add an unsubscribe link?

To add an unsubscribe link, you can use the toggle when creating a campaign.

<figure><img src="https://mailmeteor.com/assets/docs/dashboard-unsubscribe-link.png" loading="lazy" alt=""><figcaption><p>Adding an unsubscribe link to your campaigns.</p></figcaption></figure>

By default, the message is "Click here to unsubscribe". You can edit it by clicking on the link.

For more advanced use case, you can use the `{% raw %}{{ unsubscribe }}{% endraw %}` special variable in your email. It will be replaced by a special link that Mailmeteor uses to handle unsubscribe requests.

## Does Mailmeteor support One-Click Unsubscribe?

Yes. Whenever you insert an unsubscribe link to your emails, Mailmeteor will automatically make available One-Click Unsubscribe to make it easier for recipients to unsubscribe and comply with the [latest guidelines for bulk senders](https://mailmeteor.com/blog/new-gmail-protections).

<figure><img src="https://mailmeteor.com/assets/docs/one-click-unsubscribe-gmail.jpg" loading="lazy" alt=""><figcaption><p>One-Click Unsubscribe feature in an email sent via Mailmeteor</p></figcaption></figure>

## How does the unsubscribe page look like?

Whenever one of your recipients clicks to unsubscribe, they will be redirected to a page that looks like this like ⤵️

<figure><img src="https://mailmeteor.com/assets/docs/unsubscribe-page.png" loading="lazy" alt="Unsubscribe page"><figcaption><p>Unsubscribe validation page</p></figcaption></figure>

{% hint style="info" %}
If you send yourself a test email, the unsubscribe link will redirect you to a generic page. It's normal if you don't see the unsubscribe page in this case.
{% endhint %}