How does the Unsubscribe link work in Mailmeteor?

Every Mailmeteor campaign can include an Unsubscribe link in the email. It’s available for all plans.

When a recipient clicks that link, Mailmeteor automatically adds their address to your Unsubscribers list and stops sending them future campaigns.

How recipients unsubscribe

  1. The recipient clicks Unsubscribe where you’ve added the link.
  2. Mailmeteor shows a confirmation page (“You’ve been unsubscribed”).
  3. The address is instantly flagged as unsubscribed and excluded from all future sends on your account—even if it’s still present in your contact sheets.

No further action is required from you or the recipient.

What happens after someone unsubscribes

  • Suppressed globally: The address is skipped for every campaign you send from the same Mailmeteor account.
  • Analytics update: The event appears in campaign stats under Unsubscribes.
  • No deletion: The contact remains in your spreadsheets and analytics for historical accuracy.

View your Unsubscribers list

  1. Sign in to the Mailmeteor Dashboard.
  2. In the left-hand panel, click Unsubscribers.
  3. Use the search bar to look up a specific email or export the list to CSV.

Re-subscribe someone who opted out by mistake

If a contact says they clicked the link accidentally, you can re-subscribe them (with their consent):

  1. Open the Unsubscribers list or the contact’s profile.
  2. Click Actions ▸ Remove from unsubscribers.
  3. The address is now eligible to receive campaigns again.

(See Resubscribe a contact for full details.)

Best practices & compliance tips

  • Always honor unsubscribe requests promptly—this is legally required under laws such as CAN-SPAM and GDPR.
  • Avoid disabling the footer unless you have another clear opt-out method in the email body.
  • Respect permission: Only re-subscribe someone after they explicitly ask you to.
  • Use tags or segments in your spreadsheet to manage preferences (e.g., newsletters vs. promotions) instead of forcing a full unsubscribe.
  • Monitor your rate: A high unsubscribe rate (>0.5 %) can hurt deliverability. Review content, frequency, and targeting if the metric spikes.

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