How does email tracking work in Mailmeteor?
Mailmeteor’s email tracking helps you understand how recipients engage with your campaigns using real-time data. Our tracking system follows industry standards and works as follows:
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Open detection. To detect when one of your recipients opens your email, Mailmeteor embeds a tiny image, called a tracking pixel, in your emails. This image is hosted on Mailmeteor’s servers and, when downloaded by someone, is considered as an open.
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Click detection. To track clicks on your links, Mailmeteor transforms your links into a unique URL hosted on our server. Whenever someone clicks on the link, they land on our servers, where we record the click and then get redirected to the original URL.
Both techniques are invisible to your recipients and automatically managed by Mailmeteor once you enable tracking.