Email warm-up

Mailbox providers (such as Gmail, Outlook, Zoho, etc.) treat every new or dormant address with suspicion. They look for proof that real people welcome your messages. Warm-up supplies that proof:

• new domains and brand-new mailboxes start with zero history.
• addresses that have been silent for a few months lose part of their reputation.
• senders planning a jump in volume need a cushion of good engagement first.

Warm-up by Mailmeteor

When you start warming up an email address, it will send a few emails every day to a trusted network of inboxes from different providers. Each inbox in this network will interact with your emails. For example, it can open it, forward it to someone, reply to you, add it to its favorites, etc.

These interactions will help improve your email reputation, slowly and gradually. In combinations with following all the best practices to send emails, you ensure you land in the primary inbox every time.

Email reputation checker

Not sure if you need an email warm-up? Run a quick check with our free Email Reputation tool. If the score is below 50, you should consider warm-up before launching an email campaign.