Email marketing remains an irreplaceable tool for businesses and organizations interested in reaching out to their audiences en masse, but to avoid spam filters and to stay in-line with the latest regulations, businesses have no choice but to depend on a reputable bulk email provider to send out their emails.

In 2024, these bulk email providers have turned into specialized services that form clusters around different niches and purposes. Some feature a deep focus on e-commerce integrations while others avoid the spam filters when cold emailing.

Choosing the right provider for your specific needs requires a ton of research, something that we have already done for you.

Here’s what we’ll cover:

What makes a Bulk Email Provider good?

1. Mailmeteor
2. Brevo
3. QuickMail
4. Mailchimp
5. Omnisend
6. Rightinbox

The Right Bulk Email Provider for You

But before we delve into our findings, it is important to highlight the factors which determine how good a bulk email provider truly is.

What makes a Bulk Email Service Provider good?

From ensuring that your email marketing campaigns and newsletters end up in your recipient’s inboxes, to providing you with an easy-to-use interface, a decent bulk email provider will seamlessly improve your workflow while automating tedious tasks along the way.

Here are some key considerations that you should keep in mind:

• Mail Merge: Being able to personalize each email and its components such as the subject, text, or attachments, for each recipient is one of the most important features for any bulk email provider. Personalized emails get through spam filters, they are more likely get a response, and they add a personal touch to your message.

• Deliverability Rates: A good bulk email provider will have high deliverability rates. Meaning that your emails end up in the inbox instead of the spam folder. This is perhaps the most critical aspect, as your entire email marketing campaign would fail spectacularly if all the emails end up in spam.

• Ease of Use: The platform should have an intuitive interface that is easy to understand without technical knowledge. Being able to create, send, and track your email campaigns should be straightforward.

• Automation Features: Being able to automate repetitive tasks, such as sending a welcome email to new subscribers or follow-up emails to people who do not respond, can save you a lot of time and effort. Look for providers offering advanced automation options.

• Pricing and Scalability: Lastly, the pricing model should fit your current budget while offering the flexibility to scale in the future. Pay attention to any hidden costs or limitations on the number of emails you can send.

These are just a few of the many factors you should keep in mind as we dive into our list of the 6 best bulk email providers in 2024.

Mailmeteor

Mailmeteor is an email marketing tool that lets you send personalized email campaigns, in bulk, directly from Gmail. It seamlessly integrates with Google Sheets for recipient management and offers features like mail merge, email tracking, and automated follow-ups. With a focus on ease of use and privacy, Mailmeteor offers everything a small or medium business could need to power up their email game.

• Mail Merge: You can add additional personalization information to the same Google Sheet document that you are using for your contacts list, such as the recipient’s name, their title, the company name, and other info. This data can then be used in your email templates with custom variables to automatically personalize each email without the need for any repetitive email editing.

• Deliverability: By using your Gmail or Google Workspace account to send emails, Mailmeteor takes advantage of Google’s infrastructure and trustworthiness to maximize the odds of your emails landing in the right folder.

• Ease of Use: Mailmeteor prides itself on its user-friendly interface, making it accessible to non-tech-savvy individuals. People familiar with Google Sheets and Gmail will have no trouble sending out mass mail merge emails in just a few minutes.

• Automation: You can schedule emails for Mailmeteor to send automatically and set up automated follow-up emails as well, right from your Gmail mailbox.

• Pricing: Starting at $9.99 per user, per month, Mailmeteor lets you send 500 emails every day with no limits on contacts or the number of campaigns you can run. Mailmeteor also has a generous free forever tier that lets you take it out on a test drive with up to 50 emails a day, sufficient for most small businesses and startups looking to test the waters around email marketing.

Brevo

Brevo, formerly known as Sendinblue, offers a complete suite of sales and email marketing tools with all the features any business could need. From email and SMS marketing to landing pages and transactional emails, Brevo offers a one-stop shop for you to grow your brand and manage your customers along the way.

• Mail Merge: Using Brevo’s template language, you can add personalized data to your emails from your contact list, ensuring a tailored experience for each subscriber.

• Deliverability: Brevo ensures high deliverability rates for your emails, and they are pretty strict about their regulations as well. They recommend you use a double opt-in system to improve the quality of your contact list and minimize deliverability issues.

• Ease of Use: You will need some technical knowledge to set everything up properly, but Brevo has done an amazing job with their documentation and user-friendly interface, so it should be easy to figure everything out without hurdles.

• Automation: Brevo’s automation capabilities let you schedule campaigns and set up automated follow-ups. You can even integrate it with services like WooCommerce or your own custom software using their extensive API. More advanced users can use Brevo to set up complicated email sequences with multiple journey paths depending on custom attributes.

• Pricing: Starting at $25 per month, Brevo offers a flexible pricing model based on how many emails you send instead of the number of contacts you have. Users can start with their free tier, which gives you up to 300 emails per day and no limits on contacts, making it an excellent option for businesses looking to explore email marketing. Brevo stands out with its ability to send campaigns across multiple channels without breaking your bank. Whether you want email, SMS, WhatsApp, or social media, Brevo provides a way for you to make it happen.

QuickMail

QuickMail is an email automation tool that focuses on helping your cold outreach efforts by automating the tedious parts of running a cold marketing campaign. It is particularly useful for sales teams and agencies interested in a single, affordable tool, to consolidate their email efforts. Why? Because you can have unlimited team members with their own unique logins on a single plan.

• Mail Merge: Custom attributes let you personalize your emails on a large scale. Ensuring each message is tailored to the recipient can result in better email open rates & conversion rates for your business.

• Deliverability: By using a Gmail-approved API, QuickMail ensures superior deliverability as your emails reach the recipient’s primary inbox instead of getting caught in spam filters. QuickMail lets you use multiple email addresses, allowing you to rotate them per campaign to increase the daily sending limits without impacting deliverability.

• Ease of Use: Praised for its user-friendly interface, QuickMail simplifies the process of setting up and managing email campaigns.

• Automation: You can automate almost your entire prospecting workflow, except for the ability of finding prospects in the first place. Unfortunately, QuickMail does not provide any lead generation service to go along with their email tools.

• Pricing: Starting at $49 per month, QuickMail is a pricier bulk email provider than others on this list, but it lets you have unlimited team members which is something that other platforms demand an extra fee for. QuickMail stands out from other bulk email providers with its focus on sales teams and agencies. While there is no free tier, they do let you have a 14-day trial to test out their services.

Mailchimp

Mailchimp is one of the most mature bulk email providers in the industry and with its age, comes an elaborate list of integrations with CRMs, web applications, and ecommerce platforms. Best for running online newsletters, Mailchimp provides a comprehensive collection of newsletter templates, letting non-technical users easily engage with their subscribers.

• Mail Merge: You can send personalized newsletters and mass emails using merge tags, these tags will be dynamically replaced with content from your contacts list, ensuring each message feels tailor-made.

• Deliverability: There is no doubt that Mailchimp’s robust infrastructure ensures high deliverability rates, they have been in the business for over two decades now, expect no hiccups.

• Ease of Use: Mailchimp offers a drag-and-drop email builder, making it easy to create beautiful emails without any technical knowledge. Its interface ensures a smooth experience for users of all skill levels, even though the choices can be overwhelming at first.

• Automation: Mailchimp lets you set up automated workflows that trigger emails based on specific actions taken by your customers. This helps in keeping your audience engaged and ensuring that each email they receive is relevant to their actions.

• Pricing: This is where Mailchimp is often criticized by industry experts, their prices are based on your subscriber counts and the costs quickly skyrocket as your brand grows. If a single user subscribes to two different newsletters or mailing lists, then you will get charged twice. Not to mention that Mailchimp also charges for inactive subscribers, something that is a deal-breaker for many businesses.

Mailchimp helps you create, send, and analyse your campaigns with the goal of finding more customers, engaging your current ones, selling more stuff, and doing more business overall. As long as you are happy with their pricing model and the occasional price hike.

Omnisend

Omnisend is an all-in-one bulk email automation platform designed for growing ecommerce businesses. It offers a well-catered selection of features that help you engage, convert, and reactivate customers through multiple channels, including email and SMS.

• Mail Merge: With their drag-and-drop email builder and a library of templates that make it easy to create professional, on-brand emails, anyone can personalize their campaigns using dynamic content like customer specific discount codes and product recommendations.

• Deliverability: Leveraging its robust infrastructure, Omnisend ensures high deliverability rates for your emails. Their deep segmentation features allow an additional layer of personalization, which can improve the chances of your emails reaching the inbox.

• Ease of Use: Since Omnisend’s entire focus is on ecommerce, they have a very streamlined process through which users can easily set up their campaigns for every step of the customer journey without needing technical expertise.

• Automation: Omnisend comes with pre-built automation workflows that include cart recovery, welcome messages, and customer reactivation campaigns. Letting you drive sales even while you are sleeping.

• Pricing: Starting at $16 per month, Omnisend’s pricing model is based on the total number of unique subscribers that you have. Unlike with Mailchimp, you will not be paying twice for having a single subscriber in two mailing lists. They let you send 500 emails per month with their free tier, but the best thing about it is that it includes all the features that they offer on their paid tiers. Omnisend has quickly become a powerful ally for ecommerce businesses looking to maximize their conversion rate across multiple channels.

Rightinbox

Rightinbox is an email productivity tool like Mailmeteor that enhances Gmail’s capabilities. Letting users send personalized email campaigns, schedule emails, and set up automated follow-ups. Just like Mailmeteor, it too is designed to integrate smoothly with Gmail, providing features that are useful for individuals and businesses already using Google’s services.

• Mail Merge: Rightinbox lets you personalize your emails by integrating with Google Sheets. You can include details like the recipient’s name, job title, company, and whatever else you can think of.

• Deliverability: By using Gmail’s reliable infrastructure, Rightinbox ensures high deliverability rates for your emails. Helping your messages reach the intended inbox by avoiding spam filters.

• Ease of Use: Focusing on simplicity, Rightinbox provides a user-friendly interface and requires minimal technical knowledge to start using. Its seamless integration with Gmail lets you manage your email campaigns and productivity tools from a familiar ecosystem.

• Automation: Rightinbox includes useful automation features such as scheduling emails, automated follow-up sequences, and setting up recurring emails so you can focus on running your business instead.

• Pricing: Unfortunately, most of the features we have discussed so far are not included in the free tier, nor the base tier. Users must subscribe to the pro tier at $14.95 per month, billed annually, in order to gain access to the actually useful features like mail merge and email sequences.

Although promising at first glance, Rightinbox falls behind the others on this list as far as raw capabilities are concerned. Their key features are locked behind their most expensive pricing tier, and they offer little on top of what other Gmail extensions already offer.

The Right Bulk Email Provider for You

Depending on your business and needs, the right bulk email provider for you may vary.

However, based on the features and concerns mentioned above, here is a quick summary to help you pick the right tool for yourself.

• Mailmeteor: Best for small or medium businesses looking for an easy-to-use tool with strong personalization and deliverability features, seamlessly integrates with Gmail and Google Workspace.

• Brevo: Ideal for businesses that want a complete solution for marketing tools and the ability to send campaigns across multiple channels. Decent choice for developers interested in an affordable transactional email service.

• QuickMail: Recommended for sales teams and agencies who need an automation tool for cold outreach efforts, as they would make the most out of QuickMail’s unlimited team member logins.

• Mailchimp: Suitable for businesses focused on running online newsletters, although the pricing model and practices have pushed new businesses towards Brevo.

• Omnisend: Perfect for growing ecommerce businesses looking for a single provider that offers a deep level of personalization and automation.

• Rightinbox: An option for individuals and businesses already using Gmail, with useful productivity and automation features, as long as you are willing to pay the price.