Using email outreach for PR & media relations [Readdle's case study]

Using email outreach for PR & media relations [Readdle's case study]

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A successful PR campaign can move the needle for your business. However, reaching out to journalists can be time consuming. We’ve asked Tanya from Readdle, one of our customers, how she’s using Mailmeteor to do PR (Public Relations) outreach the right way.

Can you introduce yourself?

Hi! I’m Tanya Mitkova, Localization Lead at Readdle Inc. with a team of 18 translators located around the globe. We are dedicated to perfecting the localization of Readdle’s productivity apps, so that our users worldwide can feel comfortable using our products in their native languages.

What is Readdle?

Readdle is a software company based in Ukraine, and creator of the best productivity apps for Apple and Android platforms. Our amazing products, like Spark, PDF Expert, Documents, Calendars, Scanner Pro and Fluix are designed to be used on iPhone, iPad, Mac, Apple Watch, Android and Windows are helping 200 million users worldwide.

How do you use Mailmeteor for your PR outreach?

On October 4th, 2022 we launched the all-new Spark email app, a truly cross-platform product, working on iOS, Android, macOS and Windows.

One of our goals before the launch was to inform media about the upcoming major update and invite them for a special press event with a demo and Q&A session where Alex Tyagulsky, a Readdle Co-founder and team leader, was sharing his vision for Spark and showcasing the new product and amazing tools the team has built.

For this, we needed a very special tool that will help us send hundreds of personalized emails, track the email campaigns and save us time. Moreover, the privacy aspect was also very important for us and Mailmeteor covered this properly as well.

We kept in Google Sheets several contact lists divided by different time zones. We had several email templates for different groups of media contacts: with generic wording and more personalized. We also filled in the “Reply to” field with the needed email addresses, previewed the emails – the rest was done by Mailmeteor!

What did you like most about Mailmeteor?

Easy-to-use design. I found Mailmeteor so intuitive when I first opened the program, it was as if I’d been using it forever.

What other emailing solutions did you try? Why did you decide to stick with Mailmeteor in the end?

We used to have MailChimp, Campaign Monitor. However, we decided to stick to Mailmeteor instead of those bulky email platforms because Mailmeteor completely matches our small but mighty needs. It has wonderful support (Say “Hi!” to Mary) and the app is simply awesome!

This interview was conducted by Jean Dubrulle, Mailmeteor's founder. Mailmeteor is a simple & privacy-focused emailing software. Trusted by millions of users worldwide, it is often considered as the best tool send newsletters with Gmail. Give us a try and let us know what you think!

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