Kit Pricing: How much is it in 2025?

Unlike many email marketing solutions we’ve reviewed, Kit’s (formerly ConvertKit) pricing is simple.

The amount you pay for Kit depends on the number of subscribers you have and which tier plan you choose.

It offers three plans: The free ‘Newsletter’ plan, the paid Creator plan, or the Creator Pro plan.

The Free Newsletter plan lets you have up to 10,000 subscribers, ideal for solopreneurs building their list with unlimited emails, landing pages, and forms. But it is limited to one email sequence.

Here is a breakdown of what’s included in each plan, followed by a simulation of how much paid plans cost based on the number of subscribers you have:

If you outgrow the Free Newsletter plan or need more advanced features, here’s what Kit’s paid plans cost based on your subscriber count:

Please note:

• Smaller pricing increments are available on Kit’s pricing page.
• You get 2 months free if you pay annually, saving you significant costs compared to paying monthly.

What Are The Main Differences Between Creator and Creator Pro?

The main difference between the plans, besides price, is that with Creator Pro you get:

• Facebook custom audiences – to dynamically sync your Kit subscriber list to your Facebook audiences for stronger targeting.
• Newsletter referral system – to offer rewards to subscribers for promoting your newsletter.
• Fix link errors – so you can fix link errors after you’ve sent an email.
• Subscriber engagement scoring – so you can keep your list clean.
• Deliverability reporting.
• Insight dashboard.
• 24/7 priority support.

Whether the Creator Pro plan is worth it depends on whether you want to drive growth through Facebook ads, subscriber referrals, or more visibility into your list hygiene and metrics.

Does Kit offer a free trial of paid plans?

Yes. You can do a 14-day trial. Kit also offers a 30-day money-back guarantee.

At the time of writing, Kit’s terms and conditions state:

“We can give you a refund as long as you’re within the first 30 days of the date you signed up for your account.”

Kit Pricing: Useful things to know (and watch out for)

• ⚠️ Important: If you hit the subscriber limit of your plan, you’ll automatically be put on the higher plan, but if you reduce your subscribers, you’ll have to email them to downgrade.
• Whichever platform you’re switching from, if you have a Creator or Creator Pro plan, you’ll get matched with a Kit expert who will switch you over for free. Learn more about Kit migrations here.
• Kit offers a 30-day money-back guarantee.
• You can grow your list by getting recommended by other newsletters with Kit’s recommendations feature. On paid plans, you can also get paid for recommending other newsletters.
• All plans come with forms, landing pages, and email templates. However, compared to other email marketing tools, the email templates are limited.

Kit Pricing: Is it worth it?

Kit’s free plan is super generous and an excellent way to get started with email marketing.

Kit is more than just an email marketing platform—over time, it’s grown to offer a full marketing suite for creators, including landing pages, websites, the ability to monetize your newsletter with digital products, and more.

However, as soon as you want features on the Creator or Creator Pro plan, such as more than one automated email sequence, it can get expensive.

If you’re not a Creator or want to just pay for email features without the extra ‘fluff,’ Kit may not be the best solution for you. You’re better off with a Kit alternative like Mailmeteor, which focuses solely on email marketing.

Kit Pricing: Looking for a cheaper and more reliable alternative?

If you’re looking for a fluff-free way to send marketing emails or newsletters, Mailmeteor could be the solution for you.

With over 6 million users worldwide and recommended by Google, Mailmeteor is a trusted email marketing solution to send personalized mass emails with Gmail or Outlook. Track your results in real-time and follow up easily to get more replies.

For more Kit alternatives, check out our guide to the best email marketing services here.

Get started with Mailmeteor for free here —>

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