EMAIL GLOSSARY

What is dynamic email?

Dynamic email is email content or parts of an email that can be automatically personalized to the recipient. It can include things like names, businesses, order numbers, dates of births, and is included by using variables in mailing lists. The dynamic email content will draw information from mailing lists and insert it into certain parts of an email – this gives the email a more personalized feel and helps it get past the spam filters.

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