EMAIL GLOSSARY

What is email marketing?

Email marketing is the term used for kinds of marketing that are promoted through emails. Email marketing software and email marketing content are used to promote services and products, while features like automation and campaigns can ensure that content gets to as big an audience as possible.

What is email marketing automation? Marketing automation is software that makes sending marketing automatic. Once the automation is set up, the software works for you without any action required on your end. What is an email marketing campaign? An email marketing campaign is a plan to send out a series of emails at scheduled times to promote a certain product or service.

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