EMAIL GLOSSARY

What is an email service provider?

An ESP, or an email service provider, is a business which provides other businesses with email services. The most well-known ESPs are Gmail, Outlook, AOL, Yahoo or GMX. Often, these services can be used in pair with an email marketing platform, which is a type of software from which you can manage your email campaigns as an email marketer.

Email service providers are businesses that offer software which allows marketing teams to send email campaigns to their subscribers. They are platforms where you can create marketing emails and manage how those emails are sent out and to who.

What is the best email service? Different sized businesses will need different sized email service providers for their audience and needs – but the ESP meaning will stay the same. The only way to find out which is best for your business is to research the different options available online.