With email marketing revenue numbers touching almost $10 billion worldwide (statista), it is clear why businesses, both small and large, are pushing to enact effective email marketing strategies.
Your ability to write a compelling sales email can be the difference between a successful conversion or an ignored email in a crowded inbox. Well-crafted emails serve not just as a method to convey information but as a powerful tool to engage potential clients and drive them toward a decision—hopefully one that earns you revenue!
In this article, we will discuss the core components that should be a part of a sales email, and then present 21 sales email templates designed to help you close more deals, streamline your outreach process, and ultimately boost your revenue.
Whether you’re reaching out to a warm lead or cold prospect, these templates can be customized to suit your needs, your brand’s voice, and to resonate with your audience of choice.
Best Practices for Writing a Sales Email
Writing an effective sales email requires a step-by-step approach, ensuring that all elements—from your subject line to the follow-ups—work together to engage your audience and drive conversions.
Subject Line
- The subject line is your first impression; grab attention with it but make it relevant enough to encourage recipients to open your email.
- It is not clickbait if you actually offer the “huge discount” your subject line mentions. Check out our guide to create stellar subject lines.
Quick Introductions
- Keep your introductions brief and to the point.
- Introduce yourself and your company in one or two sentences maximum.
- The recipient should quickly understand who you are and why you are reaching out.
Simple & Concise
- Aim for clarity and use a simple writing style.
- Easy-to-understand language and short paragraphs tend to communicate your message more effectively.
- Busy prospects appreciate straightforward emails that get to the point without unnecessary jargon.
Focus on the CTA
- Every sales email should have a clear and compelling call to action (CTA) that directs the recipient toward the next step.
- Whether you want them to schedule a call, download a resource, or make a purchase, ensure that the CTA stands out visually and is reiterated at the end of your email to reinforce the desired action.
Always Follow Up
- Do not underestimate the power of follow-up emails! Many deals are closed after several interactions.
- If you do not receive a response, send a polite reminder after a few days.
- Reiterate the value you can offer while demonstrating your continued interest in helping the prospect.
- Persistent yet respectful follow-ups can significantly increase your chances of closing the deal.
Learn how to craft follow-up emails that work like magic.
Sales Email Templates
Keep in mind that there is no single template that can guarantee a win; use the templates below as a starting ground. Customize these to fit your brand, product, and target audience.
Without wasting any more of your time, let us get straight into the email templates!
1. Social Proof Template
Using social proof in your email creates a sense of trust and credibility, which can significantly improve your sales pitch.
Hi [Recipient's Name],
Join the thousands of satisfied customers who have already achieved remarkable success with our product - just like [insert specific customer name or company] who boosted their revenue by 50% within three months.
Don't miss out on this opportunity to boost up your business; see what everyone is raving about today!
[Signature]
- When potential customers see that others, especially well-known names or relatable peers, have successfully benefited from your product, they are more likely to consider making a purchase themselves.
- It taps into the psychological principle of conformity, encouraging new prospects to follow the lead of their peers, ultimately increasing conversion rates and driving sales growth.
2. Exclusive Sneak Peek
An exclusive sneak peek generates curiosity and urgency, prompting recipients to act before the opportunity slips away.
Hi [Recipient's Name],
As one of our valued customers, we're excited to give you an exclusive sneak peek at our upcoming product launch, designed to revolutionize your [specific benefit].
Don't miss out – be the first to experience what everyone will be talking about!
[Signature]
- By providing an exclusive sneak peek, you make the recipient feel special and valued, which can increase their likelihood of engaging with your product.
- This strategy creates a sense of urgency, encouraging them to act quickly to ensure they do not miss out on this unique opportunity.
3. Offering a Discount
Offering a discount creates a sense of urgency and adds tangible value, motivating recipients to make a purchase quickly.
Hi [Recipient's Name],
For a limited time, we're thrilled to offer you an exclusive [X]% discount on our best-selling product, which has helped countless customers like you achieve [specific result].
Take advantage of this special offer before it ends – your success is just a click away!
[Signature]
- Limited-time discounts not only push prospects to take immediate action, but they also position your product as a valuable solution that others have benefited from.
- This makes your offer more appealing and encourages a higher conversion rate.
4. The Problem Solver
Positioning your product as a solution to a common problem creates immediate relevance and shows the value it can provide to the recipient.
Hi [Recipient's Name],
Struggling with [specific problem]? [Your Product] has helped countless customers like you overcome this challenge and achieve [specific benefit].
Don’t let [problem] hold you back – discover how we can help transform your experience today!
[Signature]
- By addressing a specific pain point that the recipient may be facing, you not only show empathy but also highlight your product’s effectiveness.
- This makes it an attractive option for those looking for a quick resolution.
5. PAS: Problem-Agitate-Solution
The PAS (Problem-Agitate-Solution) framework effectively highlights a pain point, intensifies the urgency of the issue, and presents your product as the ideal solution.
Hi [Recipient's Name],
Are you struggling with [specific problem]? You’re not alone – many in your industry face this daily challenge, leading to frustration and lost revenue.
Fortunately, our [product/service] has helped clients like [testimonials or names] conquer this issue, and it can do the same for you!
[Signature]
- By clearly outlining a common problem and amplifying its impact, you engage the recipient’s emotions, making them more receptive to your proposed solution.
- This method not only highlights your understanding of their situation but also builds trust in your ability to provide effective results.
6. AIDA: Attention-Interest-Desire-Action
The AIDA (Attention-Interest-Desire-Action) framework guides recipients through a structured process, capturing their attention, sparking interest, creating desire, and finally prompting an immediate action.
Hi [Recipient's Name],
Are you having trouble with [specific area or goal]? Our innovative [product/service] has transformed the way businesses like yours [specific benefit], resulting in [impressive statistic or result].
Imagine achieving [specific outcome], and it’s just a click away – don’t wait any longer, let’s schedule a meeting to discuss how you can do the same!
[Signature]
- This structured approach is highly effective in keeping the recipient engaged and leading them toward making a decision in your favor.
7. Mention A Mutual
Mentioning a mutual connection builds rapport and can increase your email’s credibility, making it more likely that the recipient will engage with your message.
Hi [Recipient's Name],
I hope this message finds you well! I was speaking with [Mutual Connection’s Name], and they highly recommended that I share how our [product/service] can help you with [specific benefit or problem].
I’d love to discuss how we can achieve great results together – let’s connect!
[Signature]
- Referencing a mutual connection is a great way to establish a sense of familiarity and trust.
- This tactic is another way to leverage social proof, showing that others believe in your value, so the recipient should too.
8. Ask How They Solve It
Asking about how a potential prospect solves a specific problem encourages engagement and positions your product as a potential improvement, leading to a meaningful conversation.
Hi [Recipient's Name],
I'm curious – how are you currently tackling [specific problem]?
Many businesses like yours have found success by switching to [Your Product], which streamlines the [Problem].
Can we hop on a call [Timeline] for a quick chat about [Your Product]?
[Signature]
- Initiating a dialogue about their current solution can invite the recipient to reflect on their challenges, creating an opening for you to present your product as a more effective alternative.
- This strategy can also be employed in an ongoing relationship to get more business.
9. BAB: Before-After-Bridge
The BAB (Before-After-Bridge) framework presents a vivid example between the current state and the desired outcome, connecting the two with your product as the irreplaceable bridge.
Hi [Recipient's Name],
Before working with us, many of our clients faced [describe the current problem or situation], feeling stuck and overwhelmed.\
Now, after implementing our [product/service], they experience [describe the positive outcome], enjoying newfound success and peace of mind.
We can help your business bridge that gap too – are you free for a call [give at least two options, example “tomorrow or the day after”] so we can discuss further?
[Signature]
- By painting a clear picture of the transformation your product can provide, the BAB framework helps the recipient realize the potential upside.
- It positions your product or service as the critical solution they are looking for to make it happen.
10. The Teaser
Teaser emails can pique curiosity and entice the recipient to seek more information, prompting engagement and interest in your offering.
Hi [Recipient's Name],
We’ve been working behind the scenes on something extraordinary that will change the way you [specific benefit], and we can’t wait to share it with you.
Be among the first few to discover the exciting details! [Call to Action: “Click here to sign up for early access!”]
[Signature]
- By combining a teaser with the Problem Solver approach, you can make potential prospects more receptive to your proposed solution while also sparking curiosity in them.
11. Write for a Single Person
Writing a decent personalized email that speaks directly to an individual will foster a stronger connection and resonate more deeply with the recipient. This is where a mail merge tool can help you out!
Hi [Recipient's Name],
I noticed you've been working hard on [specific project or goal], and I wanted to share how our [product/service] has helped users like you achieve incredible results in less time.
Let’s chat about how we can tailor this solution to your needs and drive your success.
[Signature]
- By addressing one person directly, you are able to tap into their unique challenges and aspirations, making them feel valued and understood.
- This personal touch encourages engagement and increases the chances of conversion.
12. Don’t Keep Them Guessing
The “so what” strategy directly addresses potential objections by clarifying the benefits of your product, ensuring the recipient understands its value and relevance.
Hi [Recipient's Name],
Are you wondering why our [product/service] is a game-changer for professionals like you?
Simply put, it streamlines your [specific task] and saves you [specific time/money], empowering you to focus on what truly matters – growing your business.
Don’t just take our word for it; see how others have [achieved specific results].
[Signature]
- Explicitly stating why your offering matters will eliminate any ambiguity and directly address the recipient’s potential concerns or questions.
- This clear and honest approach to sales can build confidence in your product like nothing else.
13. Tell a Story
Everyone likes a good story! By effectively storytelling in your emails, you create a relatable narrative that resonates with your audience, illustrating the journey from challenge to success.
Hi [Recipient's Name],
When [Client's Name] faced [specific challenge], we helped them implement our [product/service] to achieve [specific result]. As a result, they not only improved [benefit 1] but also saw [benefit 2], revolutionizing their approach to [relevant area].
Discover how you too can achieve similar results – let’s chat about your goals.
[Signature]
- Sharing a success story, especially from a peer in the same industry as the recipient, will let you engage your prospect’s imagination and emotions.
- Doing so will make the benefits of your product or service feel tangible and attainable, fueling confidence in your offer.
14. Polite and Concise
A polite and concise email conveys respect and professionalism while delivering a clear message, making it easy for recipients to understand the offer.
Hi [Recipient's Name],
I hope this message finds you well!
I wanted to inform you about our latest offering that can help your business with [specific benefit], and I’d love to share more details if you’re interested.
Could we schedule a call [at least specific time-slots]?
Thank you for your time!
[Signature]
- This approach shows consideration for the recipient’s time while clearly presenting your intent.
- This method helps maintain professionalism and encourages a positive response.
15. Show Some Emotion
Injecting emotion into your message helps create a deeper connection with your audience, making it more compelling and relatable.
Hi [Recipient's Name],
We know how overwhelming it can be to juggle [specific challenges], and it is truly heartbreaking to see you work so hard without the results you deserve.
That’s why we’ve dedicated ourselves to helping people like you overcome these obstacles with our [product/service] – let’s turn that frustration into triumph together!
[Signature]
- By expressing empathy and an attempt to understand your prospect’s situation, you resonate with the recipient’s feelings.
- This emotional connection fosters trust and can lead to higher engagement and conversion rates.
16. Polite and Thoughtful Follow-Up
Decently written follow-ups are the bread and butter of salespeople. Being polite and thoughtful shows care and persistence without coming off as too annoying.
Hi [Recipient's Name],
I hope this message finds you well! I wanted to follow up on my previous email regarding [specific offer or product], as many customers like you have found it to be a game changer for [specific benefit].
If you have any questions or would like more information, please feel free to reach out – I’m here to help!
[Signature]
- This approach demonstrates your commitment to customer satisfaction and keeps the lines of communication open.
- Follow-ups ultimately make it more likely for recipients to engage with you and consider your offer.
17. Who Should I Speak To?
The “Who Should I Speak To?” approach helps recipients identify the right person to address a specific need, encouraging conversation and potential collaboration.
Hi [Recipient's Name],
I hope this message finds you well! I’m looking to connect with the right person regarding [specific topic or need], as I believe our [product/service] can greatly benefit your team.
Could you please direct me to who I should speak to about this?
[Signature]
- Asking to be referred to another party is important in situations where you might be unsure about having the right person on the other side.
- This is a great way to climb your way up the ladder to the actual decision-makers at a company.
18. Urgency & Scarcity
Incorporating urgency and scarcity motivates recipients to act quickly, leveraging the fear of missing out to drive immediate engagement.
Hi [Recipient's Name],
We're down to the last few [slots, units] of our best-selling [product, service], and we don’t want you to miss out on this chance to help you [specific benefit].
Act fast – once they're gone, they’re gone, and this exclusive offer ends in just 24 hours!
[Signature]
- By emphasizing limited availability and a short timeframe, you create a compelling sense of urgency.
- This ultimately boosts your conversion rates with people who would otherwise be on the edge.
19. Offering a Product Demo
Offering a product demo allows potential customers to experience your solution in action, showcasing its value and effectiveness firsthand.
Hi [Recipient's Name],
Curious about how our [product/service] can transform your [specific area]? We invite you to a free demo where you can see exactly how it has helped clients like [customer name or company] achieve [specific result].
Don’t miss this opportunity, [CTA, click here to start your demo, schedule your demo today, etc.]
[Signature]
- By clearly outlining a common problem and amplifying its impact, you engage the recipient’s emotions, making them more receptive to your proposed solution.
20. Share Some Educational Content
Sharing educational content positions you as a trusted authority while simultaneously providing value, which can lead to increased engagement and conversions.
Hi [Recipient's Name],
I thought you’d find our latest guide on [specific topic] helpful, as it dives into strategies that have empowered countless professionals to achieve [specific benefit].
Take a moment to explore these insights, and see how you can implement them today for real results!
[Signature]
- By offering valuable educational content, you demonstrate your expertise while also building a connection with the recipient.
- By providing value to them, you make it more likely for them to consider your product or service as a go-to resource.
21. Highlight a Case Study
Highlighting a case study showcases real-world success and builds credibility, demonstrating the tangible benefits of your product or service.
Hi [Recipient's Name],
I wanted to share an inspiring case study featuring [Client Name], who increased their [specific metric] by [%] in just [timeframe] using our [product/service].
Discover how you can achieve similar results – let's discuss how we can help you reach your goals!
[Signature]
- This is a results-driven approach to sales where you leverage your past performance as proof of your ability to provide future results.
Wrapping Up the Sales Email Templates
Whether you showcase social proof, past performance, or offer exclusive sneak peeks, the ultimate results of your sales campaign depend entirely on your specific niche and audience.
The above approaches are designed to connect with your audience on a deeper level, but keep in mind that you should personalize these templates and customize the CTAs as per your business needs. Focus on addressing your recipients’ needs and concerns while positioning your product as the optimal solution.
There are countless more strategies out there for you to discover and employ to improve your sales efforts, but the most important part of running any email marketing campaign is to keep experimenting with these techniques.
Eventually, in the long term, you will discover what works best for your unique audience as you watch your sales skyrocket in the process.
