EMAIL GLOSSARY

What is cold email?

Cold emails are emails that are sent to recipients who haven’t asked to be contacted – or have never been in contact with the sender. They are often used by marketers to start a conversation or to inform the reader of a product or service. Cold emails are unsolicited – but is cold email illegal? The answer is no, sending cold emails is not illegal – but it can be annoying for the recipient. You may want to check the law applicable in your country and the ones of your recipients before sending cold emails to ensure you’re compliant with the legislation.

Read more