EMAIL GLOSSARY

What is an email blast?

An email blast is a scheduled marketing method that sees email marketing professionals send a ‘blast’ of emails, all at the same time and all with one click of a button. The emails in the blast are sent to a wide range of recipients, held on the same distribution list and containing similar marketing content. As a best practice to avoid spam and increase your email results, you should avoid sending email blasts and rather focus on sending targeted email campaigns.

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