What is liquid syntax?

Liquid syntax is a type of templating language, often used to personalize emails and other message content. Liquid syntax means you can use different variables in your email templates; these variables, like NAME and COMPANY will be automatically filled in by software to save you time typing each one in each email.

A liquid syntax variable is often show between two brackets with the variable in the middle – such as {{ NAME }} for example. As a language, it was developed originally by the eCommerce giant Shopify – you can find out more about the language on Liquid Syntax’s official documentation.