Hey there,

Most people think cold emails are just for sales.

That’s like saying a Swiss Army knife is just for cutting. Sure, it works great for that. But you’re missing out on so many other possibilities!

So today, I’m excited to share 10 creative ways our customers are leveraging cold emails to grow their businesses. Let’s dive in.

1️⃣ Build strategic partnerships Reach out to complementary businesses for collaboration opportunities. Think: co-marketing, joint webinars, or bundle deals.

2️⃣ Get featured in the media Connect with journalists, podcasters and bloggers who cover your industry. Share unique insights or data that could become their next story.

3️⃣ Recruit top talent Reach out to passive candidates who aren’t actively job hunting. The personal touch of a well-crafted cold email often gets better responses than traditional job posts.

4️⃣ Get quality backlinks Reach out to relevant websites that have linked to similar content. Show them how your resource adds unique value to their readers and watch your SEO rankings climb.

5️⃣ Get expert insights Ask experts for quick quotes or insights on trending topics. This helps you create better content AND expand your network. Two birds. One stone.

6️⃣ Get customer testimonials Reach out to satisfied customers and ask them to share their success stories. Most people are happy to help (if you make it easy for them).

7️⃣ Find investors Connect with potential investors by showing them specific growth metrics and market opportunities. Keep it data-driven and concise.

8️⃣ Invite prospects to events Invite leads to your webinars, workshops, or industry events. It’s a soft way to start a relationship while providing immediate value.

9️⃣ Gather market research Connect with potential customers to learn about their pain points and needs. This info is gold for product development and marketing.

🔟 Connect with influencers Reach out to influencers for potential collaborations or product reviews. Focus on how your partnership could benefit their audience.

Ready to put these ideas into action? 🚀 Try one of these approaches this week and let me know how it goes!

Happy sending,

Laura

P.S. Need help writing your cold emails? Use our new AI-powered writing assistant or visit our template library to craft the perfect cold email.