Hey there,

Cold emails without a strong call-to-action (CTA) are like unfinished sentences. They leave your prospects hanging, wondering what to do next.

And let’s face it – most people won’t bother figuring it out. They’ll just move on to the next email and forget about you.

Your CTA is the key that takes you from “Thanks for reading” to “Let’s talk business.” It’s what turns a one-way message into a conversation.

Yet, too often, people throw in a generic “Are you available for a call?” and hope for the best. But that’s not going to get you those 20%+ reply rates.

So, how do you create CTAs that get results? Here are 5 proven strategies that will have your prospects hitting “Reply” before they even know it:

1️⃣ Suggest a low-commitment next step

“Mind if I send you a case study from your industry? It’s a 5-minute read.”

Why it works: Starting with a small, easy request makes it more likely they’ll say “yes” to bigger asks later on.

2️⃣ Ask for a direction

“Who’s the best person to talk to about [Topic]?”

Why it works: It’s simple to answer and can lead you directly to the decision-maker. Plus, a referral from within the company builds instant trust.

3️⃣ Request permission

“Mind if I send over some ideas on how to improve your [Topic]?”

Why it works: It’s non-pushy and low-pressure. When they say yes, they’re more likely to view what you send as valuable and worth their time.

4️⃣ Ask for feedback

“What do you think? Could this help your team?”

Why it works: People love sharing their opinions. Framing your CTA as a request for feedback makes your email feel like a conversation, not a sales pitch.

5️⃣ Create curiosity

“Want to know how we helped [Company] achieve [Result]?”

Why it works: This CTA teases success and makes them eager to learn how you can deliver the same results for them.

Remember, a great CTA can be the difference between silence and a full inbox. Which one will you try first in your next cold email?

Got questions about crafting CTAs, cold emails, or galaxies? Just hit reply – I’m here to help!

Happy sending,

Laura