Hey there,
Want to get more replies to your cold emails? Try embedding a personalized video. This 5-step process does wonders (especially for cold emails).
1. Pitch the video
Don’t include your video in the first email. Instead, add a call-to-action at the end of your initial email to ask permission to send the video:
“I recorded a quick video explaining how [Their Company] could [Benefit]. Mind if I share it with you here?”
This way:
- People are more likely to watch your video (since they’ve asked for it).
- You don’t have to waste time making videos for people who are not interested.
2. Create the video
Use Loom to create a 3-minute personalized video. Record yourself talking about small tweaks your recipient could make to get better results:
“Hey [Their Name], my name is [Your Name], and I’m [Your Job Title] at [Your Company]. After taking a look at your [Relevant Area], I’ve found 3 things that you can change to get more [Benefit].”
This way:
- You give them value (this triggers reciprocity).
- You demonstrate your expertise.
3. Embed the video
Don’t just add a link to your video. Instead, use Mailmeteor’s new embed feature to insert a clickable thumbnail into your email:
This way:
- You catch their attention.
- You get more clicks on your video.
4. End with a strong CTA
Don’t leave them guessing. Make the next steps (very) obvious. To do so, close your video with a specific call-to-action:
“If you found these tips valuable, I’d love to discuss how we can help you implement them. I have openings tomorrow and Thursday. Does 11 AM (PST) work for you on either day? Feel free to book a call using the link in my email.”
This way:
- You provide clear, easy, and actionable next steps.
- You offer them a choice between two specific dates, shifting their focus from “yes or no” to “which day works best.”
5. Follow-up
Didn’t get a reply? Most video making tools have tracking features. Use this data to send personalized follow-ups and prompt a response:
“Have you tried the strategy I mentioned at 1:45? How did it work? If you have any questions, I’m free tomorrow at 3 PM for a quick chat.”
This way:
- You can make sure that your recipient watched the video.
- Your email campaign generates more replies (and more business).
That’s it for today. Got any questions? Hit reply and let me know :)
Happy sending, Laura