Hey there,
Quick question:
Which subject line is better?
- Discover the ⭐
- Discover the stars
- Discover the stars ⭐
If you’ve guessed #3, you’re right!
In a recent study, emails with an emoji in the subject line got 56% more opens compared to emails with plain subject lines.
And according to research, emojis work better when they’re used to complement a keyword. Not replace it.
But be careful…
In some industries, like health or finance, emojis can backfire and make you look unprofessional. Same goes for using multiple emojis at once.
What about you?
Do you think it’s a good idea to use emojis in your subject lines? Just reply to this email and let me know :)
Happy sending, Laura