Hey there,
Want to know the secret behind high-converting cold emails?
It’s not the perfect subject line or a clever call-to-action. It’s what happens before you even write your first word – research.
And when it comes to research, LinkedIn is pure gold. Today, I’ll show you how to mine this social network to craft cold emails that get responses.
1️⃣ Study their activity feed Don’t just scan their job title. Look at:
- Recent posts they’ve shared
- Articles they’ve written
- Comments they’ve made
- Posts they’ve engaged with
2️⃣ Check their career timeline Their LinkedIn profile tells a story. Look for:
- Recent promotions
- Work anniversaries
- Company changes
- New responsibilities
3️⃣ Analyze their company page Understanding their company can give you the edge. Pay attention to:
- Recent company news
- New product launches
- Growth announcements
- Company milestones
4️⃣ Review mutual connections Nothing builds trust faster than a shared connection. Look for:
- Shared connections
- Common groups
- Similar career paths
- Industry overlaps
Now, let’s turn your research into results. Here’s how you can use these insights to craft compelling cold emails:
❌ Generic: “I noticed you work in marketing…“
✅ Personalized: “Congrats on your recent promotion to Head of Marketing! Your post about attribution challenges caught my eye…“
❌ Generic: “Our tool can help your company…“
✅ Personalized: “Given your team’s recent expansion into the APAC market (saw your announcement last week)…“
❌ Generic: “Would love to schedule a call…“
✅ Personalized: “I noticed we both know John Smith. They mentioned you’re exploring ways to increase your website’s traffic. Thought I’d share a quick idea that might help…”
And voilà. Next time you’re crafting a cold email, ask yourself: Have I done enough research to make this email truly stand out?
But remember, the goal isn’t to show off how much you know about them – it’s to prove how you’re relevant to their needs.
Happy sending,
Laura