Hey there,
Pop quiz: Whatâs the fastest way to make someone guard their calendar like Fort Knox? đ°
Answer: Ask them âHow does Friday 10am work for you?â
95% of cold emails this call-to-action (or a similar one). But in todayâs world, time is the new gold. And people are protecting it fiercely.
So, whatâs a savvy email marketer supposed to do? Well, forget about asking for a âquick chatâ. Instead, use interest-based CTAs.
Whatâs that?
Interest-based CTAs are a softer, more engaging way to end your cold emails. Instead of directly asking for time or immediate action, they:
1ď¸âŁ Build rapport These CTAs show you care about the recipientâs interests.
2ď¸âŁ Spark curiosity By asking questions, you encourage your reader to think and engage.
3ď¸âŁ Feel less invasive Youâre not demanding time, youâre gauging interest.
So next time:
Instead of⌠| Try this⌠|
---|---|
â When can we schedule a call? | âď¸ Is this subject top of mind for you? |
â Download our whitepaper now. | âď¸ Would you like to explore this topic further? |
â Sign up for a free trial. | âď¸ Curious to see how this could work for your team? |
See how the interest-based CTAs feel less pushy and more⌠human? Thatâs the perfect recipe for high response rates.
To craft effective CTAs:
1ď¸âŁ Focus on the recipientâs perspective.
2ď¸âŁ Tie it to the value youâve presented in your email.
3ď¸âŁ Use language that invites exploration, not commitment.
Ready to give it a try?
Next time youâre crafting an email, pause before you add that âSchedule a callâ button. Instead, ask yourself: âHow can I make this about their interests?â Your prospects (and your reply rates) will thank you.
Happy sending, Laura