Hey there,
Pop quiz: What’s the fastest way to make someone guard their calendar like Fort Knox? 🏰
Answer: Ask them “How does Friday 10am work for you?”
95% of cold emails this call-to-action (or a similar one). But in today’s world, time is the new gold. And people are protecting it fiercely.
So, what’s a savvy email marketer supposed to do? Well, forget about asking for a “quick chat”. Instead, use interest-based CTAs.
What’s that?
Interest-based CTAs are a softer, more engaging way to end your cold emails. Instead of directly asking for time or immediate action, they:
1️⃣ Build rapport These CTAs show you care about the recipient’s interests.
2️⃣ Spark curiosity By asking questions, you encourage your reader to think and engage.
3️⃣ Feel less invasive You’re not demanding time, you’re gauging interest.
So next time:
| Instead of… | Try this… |
|---|---|
| ❌ When can we schedule a call? | ✔️ Is this subject top of mind for you? |
| ❌ Download our whitepaper now. | ✔️ Would you like to explore this topic further? |
| ❌ Sign up for a free trial. | ✔️ Curious to see how this could work for your team? |
See how the interest-based CTAs feel less pushy and more… human? That’s the perfect recipe for high response rates.
To craft effective CTAs:
1️⃣ Focus on the recipient’s perspective.
2️⃣ Tie it to the value you’ve presented in your email.
3️⃣ Use language that invites exploration, not commitment.
Ready to give it a try?
Next time you’re crafting an email, pause before you add that “Schedule a call” button. Instead, ask yourself: “How can I make this about their interests?” Your prospects (and your reply rates) will thank you.
Happy sending, Laura