Hey there,
Imagine you’re sending 1,000 emails.
You could blast them all out in 1 minute (like a speedy hare 🐰), or you could spread them over 10 hours (like a steady tortoise 🐢).
In marketing, the “slow and steady” approach is called email throttling. And it’s a complete game-changer.
What is email throttling?
1️⃣ Instead of sending all emails at once, you space them out.
2️⃣ You might send one email every 30 seconds, or every 2 minutes.
3️⃣ This continues until all your emails are sent.
Now, you might be thinking, “But won’t this take longer?” Yes, but that’s the point!
Here’s why it’s worth it:
✅ It mimics human behavior: Email providers are suspicious of sudden large blasts. Throttling makes your sending pattern look more natural.
✅ It’s kinder to servers: Your email service will thank you for not overloading their systems (and be less likely to flag you as a spammer).
✅ It boosts deliverability: Slower sends = higher chance of reaching the inbox, not the spam folder.
How to implement throttling?
1️⃣ Create a new Mailmeteor campaign.
2️⃣ Click Autopilot.
3️⃣ Set a delay between emails.
The longer you space out each email, the slower your campaign might move, but the payoff is worth it – your deliverability will soar.
Happy sending, Laura
PS: Curious about email deliverability? Check out our 10 tips to boost your Gmail performance and learn how to reach inboxes consistently.