Hey there,
Picture this:
You’re at a party. Someone walks up to you and spends the next 5 minutes talking about themselves – without asking you a single question.
Annoying, right?
Most cold emails make this exact mistake. They’re all “me, me, me” with zero focus on the recipient. 😬
But what if I told you there is a simple rule to flip the script and make your cold emails irresistible? It’s called the “2:1 Rule”.
What’s the 2:1 Rule?
Well, it’s (very) simple. For every ONE time you mention yourself or your company, mention your prospect TWICE.
Let’s see it in action:
❌ Before: “Our AI-powered SEO tool is revolutionary. We’ve helped 20+ websites improve their rankings. Want a demo?”
✅ After: “Is your article on [Topic] getting the traction it deserves? Our AI-powered SEO tool could help you triple its reach. Interested in seeing how?”
Notice the shift? The “After” version puts the spotlight on the prospect, not the sender. That’s the 2:1 Rule working its magic!
Here’s why it’s so powerful:
1️⃣ It forces you to research your prospect.
2️⃣ It makes your email feel personalized, not copy-pasted.
3️⃣ It shows you’re focused on THEIR needs, not your sales quota.
Ready to try the 2:1 Rule? Draft a cold email using this technique, and then send it my way. I’ll give you personalized feedback to help you nail it!
Happy sending, Laura