Hey there,

Ever sent a cold email and got… crickets? 🦗

When that happens, the best move is to send a follow-up email. But here’s the catch – you don’t want to come across as pushy.

So what’s the solution?

Well, there’s more than one answer to this question. But lately, I’ve been getting up to 18% more replies using this follow-up:

Zero word follow-up

Just a plain email. With a meme. And no text.

Here’s why it works:

1️⃣ It prompts leads to respond.

2️⃣ It makes them smile.

3️⃣ It’s less intrusive.

This also works on LinkedIn. And it’s (very) easy to implement. So why not give it a try for your next cold email campaign?

To create your own memes, you can use this meme generator. Just remember to keep it appropriate for your audience.

Ever used humor in your follow-ups? How did it go? Hit reply and share your experiences – I’d love to hear about them!

Happy sending, Laura