The 'Reply Trick' for better deliverability 📬

Hey there,

Today, I’d like to share a simple trick that you can use to improve your email deliverability and stay away from spam filters.

I call it the “Reply Trick”.

Here’s how it works:

The first time you send an email (like a newsletter) to someone, ask them to reply with something simple, like “Hi”.

Why? Because when someone replies to your email, it sends a positive signals to email providers (like Gmail).

Your future emails are then more likely to land in their primary inbox (instead of their promotions tab or spam folder).

To use this simple hack…

1. Add a friendly request at the end of your first email.
2. Keep it casual and explain why you’re asking.
3. Make it super easy for them to respond.

Here’s an example:

Have you tried something similar before? Or do you have deliverability tips to share? Just hit reply and let me know. I always love hearing from you :)

Happy sending, Laura