Why do email newsletters feel more complicated to set up than they ought to be? The year is 2025, we should have figured this out by now.
Everyone knows that staying connected with your audience through newsletters is important, whether you are a business, a creator, or just someone who wants to share news and updates. But there are so many options out there that we simply end up with analysis paralysis trying to find a reliable and easy-to-use email newsletter service.
So, what exactly makes a newsletter service stand out from the rest? We look at a few key things: ease of use (including the setup process), whether your emails actually land in inboxes (deliverability, avoiding spam filters), the features it offers to help you create and manage your newsletters, and obviously, the pricing.
Let us go through some of our recommended picks while keeping these in mind to ensure that you get a service that is not only powerful but also fits your needs and budget.
Mailmeteor – Quick & Simple
Mailmeteor shines as the simplest way for small businesses and individuals to jumpstart their email newsletters without any hassle. Designed to be quick and straightforward, it integrates easily with Google Sheets, giving you the ability to personalize and send bulk emails from the comfort of your Gmail inbox. If you do not have the technical know-how nor the budget to set up complicated email marketing platforms for yourself, Mailmeteor is an easy-to-use solution with virtually no setup requirements attached.
Here are a few highlights that make Mailmeteor stand out:
- Ease of Use: Mailmeteor’s user-interface fits cleanly in your Gmail inbox, giving you access to its powerful features and the ability to send out newsletters in just a few clicks, so long as you know your way around Gmail of course.
- Personalization: With the ability to personalize email contents and the subject line for each recipient, Mailmeteor lets your newsletters feel more tailored and engaging. This increases the chances your readers will actually open and read your messages.
- Affordability: Perfect for small budgets, Mailmeteor offers flexible pricing that lets you send plenty of emails without overspending. If you only need to send about fifty newsletters on a given day, the free tier is more than sufficient for your needs.
- Reliable Deliverability: Your emails are more likely to land in your subscribers’ inboxes instead of their spam folders since they are sent using your Gmail or Google Workspace account.
- Email Templates: You have always been able to send well designed HTML emails from Gmail, Mailmeteor also lets you personalize these to each recipient, say goodbye to plain-text emails and catch your audience’s attention with a branded template today.
If you need a solution that is easy to set up and use, sign up for Mailmeteor today and try it out for yourself.
Klaviyo – Best for eCommerce
For businesses in eCommerce, Klaviyo is a go-to email marketing platform. It has been built with online stores in mind, letting businesses connect with customers in a smart, personalized, and automated way.
Thanks to Klaviyo’s powerful automation and seamless integration with popular shopping platforms like Shopify and WooCommerce, businesses can send targeted emails based on what their customers actually do on their website.
Whether they are browsing products, making purchases, or abandoning their cart, Klaviyo has a way for you to recover potential sales by sending out a well-timed email.
- Advanced Automation: Klaviyo lets you set up automated email flows which respond to customer behavior, so your newsletters feel timely and relevant. An abandoned cart email flow with a coupon code? Customers love that!
- eCommerce Integrations: It connects seamlessly with platforms such as Shopify, WooCommerce, and even BigCommerce. Taking advantage of real-time customer activity to personalize every message, you do not have to manually import lists or track data, since Klaviyo will be doing all of that for you.
- Powerful Analytics: Klaviyo provides detailed reports which show you exactly how your campaigns are performing, including which emails ultimately lead to sales. Combine these refined analytics with built-in support for A/B testing, and you have the recipe for a successful email marketing setup.
- Scalable Pricing: Whether you are just starting out or managing a large customer base, Klaviyo’s pricing scales with your needs. There is no need to put up hundreds before your business starts making thousands.
If eCommerce is all you care about, Klaviyo should be your one-stop shop, they also offer SMS integrations!
Brevo – Best for Digital Platforms
If you are running a digital platform such as a web application or an online services business, Brevo is worth checking out. It is designed to help creators and platform owners communicate effortlessly with their followers, subscribers, and customers.
Brevo combines simplicity with powerful tools, it includes a marketing and sales platform, as well as a fully featured CRM, all in a single offering. With smooth automation workflows, detailed insights, and an API for all your transactional emailing needs, you can keep your audience growing and engaged without having to shop for additional products while you grow your business.
- Flexible Automation: With features like sales pipelines and behavior-based triggers, Brevo helps you send the right message at the right time. Keeping your audience interested and involved with your content.
- Integrated Marketing Tools: Beyond emails, Brevo offers SMS marketing and CRM features as well, giving you multiple ways to reach your audience without the need to pay for additional services.
- Affordable Plans: Brevo’s pricing is budget-friendly, with a generous free plan available for startups. If you are just starting out or have a small subscriber list, Brevo offers immense value without sacrificing quality.
- Detailed Analytics: With Brevo, you will know exactly how your campaigns are performing with easy-to-understand reports on open rates, clicks, and bounces. Helping you improve and tailor your newsletters for better results.
If scalability and custom integrations matter to you, look no further than Brevo.
Mailchimp – Tried and Tested
Mailchimp is a name that is hard to ignore in the world of email marketing, there once was a time when it became the go-to platform for everyone’s emailing needs – it still holds some ground.
It has been around for years with a solid reputation as a reliable, all-in-one marketing platform. Whether you are just starting out or managing a well-established list, Mailchimp offers plenty of tools to create attractive newsletters and reach your audience effectively.
However, some of its pricing policies around duplicate subscribers have caused businesses to move away from Mailchimp as an email service provider. Regardless, it is an excellent choice so long as you keep your subscribers in check.
- Proven Reliability: With millions of users worldwide, Mailchimp comes with a track record of deliverability and a dependable service.
- User-Friendly: Drag-and-drop editors, a ton of pre-built templates, and countless tutorials mean that anyone can make beautiful newsletters, even if they are not a designer.
- Comprehensive Features: Beyond just email solutions, Mailchimp lets you make landing pages, social media ads, and automation workflows, empowering you with multiple ways to grow your audience and improve your engagement.
- Strong Integration Options: Just like the other platforms over here, Mailchimp also connects with a wide variety of apps and platforms, including eCommerce solutions. Making it easy to synchronize your data and automate your marketing efforts seamlessly.
If budget is not an issue, Mailchimp should be a contender for your attention.
Choosing a Newsletter Service for Yourself in 2025
Choosing the right newsletter service might seem tricky with so many options out there, but you simply need to look at it critically.
Start by thinking about what matters most to you and your business.
For example, if scalability is important, pick a service that can grow with you, so you will not have to switch platforms as your subscriber list gets bigger.
Pricing is another key factor; look for plans that fit your budget but still offer the features you need, plenty of services take out all the useful features if you do not sign up for an expensive plan.
Do not forget about integrations, see if the service connects smoothly with other apps you use, like your CRM or eCommerce platform, your life will be a lot easier.
Here is a quick rundown of where each email newsletter service really shines:
- Mailmeteor: Best for simplicity and quick setup, perfect for small businesses, educators, and email marketers who want to get started without any tech hassle.
- Klaviyo: Stands out in eCommerce with powerful automation and deep integrations, it helps boost sales through personalized customer targeting.
- Brevo: Ideal for digital platforms, offers easy-to-use tools, a sales platform, and multi-channel marketing (email, SMS, CRM) all in one place.
- Mailchimp: The veteran, with a wide range of features, reliable performance, and brilliant design tools that suit businesses of all sizes – but on the more expensive side.
Best of luck with your newsletters!
