Bringing warm-up to all our Pro users

Today marks a big step for all our Pro users. Our warm-up solution is now generally available and included inside the Pro plan – at no extra cost!

You read it right, if you’re a Pro user, you can warm up your email address at no extra cost. Let’s see how this powerful feature will improve your email campaigns.

So, what’s a warm-up solution?

Warm-up is a common feature across the email marketing industry to ensure your email address is well known to all email service providers.

If you take an example from the real world: say you’re a delivery guy moving from place to place. Each place has a security guard. At first, the security guard will ask for clearance, check your backpack, ask for ID, and even more depending on how secure the building is. After some time, they get used to you and it’s easier and faster to enter the building.

It’s a bit similar with email providers. When you send an email to someone using Gmail, you’re trying to enter Gmail’s building. So, the security guard (i.e., Gmail’s spam filters) will ask for clearance before accepting your email.

At the beginning, it might be hard to enter the building. But as Gmail gets used to you, your reputation increases and your emails reach a very high deliverability rate.

That’s exactly what a warm-up is for: making you well known to the top ESPs (Gmail, Outlook, Yahoo, Zoho, etc.), so that when you send emails to them, they know and trust you.

Warm-up by Mailmeteor

When you start warming up an email address, it will send a few emails every day to a trusted network of inboxes from different providers. Each inbox in this network will interact with your emails. For example, it can open it, forward it to someone, reply to you, add it to its favorites, etc.

These interactions are what make your email reputation go up. ESPs monitor what’s going on within their platforms and allocate trust to senders that people interact with.

That may sound complicated – and it is, technically speaking. Building a network and creating interactions is hard work. The good news is that Mailmeteor handles it for you, so you can warm up accounts in one click.

What about pricing?

All our users on the Pro plan can immediately start warming up one email address at no extra cost, making this plan one of the best in the cold email industry.

If you haven’t upgraded to Pro, now is a good time, and the coupon code WARMUP2025 will offer 25% off your first month with us. Additional email addresses will later be available at $9.99/month, making our warm-up solution one of the cheapest.

There’s never been a better time to build trust with email providers. Whether you’re just starting out or scaling your outreach, this powerful feature is here to help. As always, we’d love to hear what you think! Try it out and let us know how warm-up is working for your campaigns.

This article was written by Corentin Brossault, Mailmeteor's CEO. Mailmeteor is a simple & privacy-focused email marketing software. Trusted by millions of users worldwide, it is often considered as the best Gmail mail merge to send mass personalized emails.