lemlist is one of the most complete outreach platforms on the market. But that power comes at a price. Its Multichannel plan costs $109 per user per month, each user gets a limited number of sending mailboxes, and there’s no free plan to keep you sending once the trial ends. So if you only need cold email, want to send at higher volume, or simply have a smaller budget, it’s worth looking at the alternatives.
In this guide, we compare 8 lemlist alternatives on features, pricing, and the type of user each one fits best. We built Mailmeteor, which is on this list, so we’ll be upfront about where it’s the better pick, and where another tool will serve you better.
- Mailmeteor – best for personalized emails from your own Gmail or Outlook account.
- Instantly – best for high-volume cold email across many inboxes.
- Smartlead – best for agencies running campaigns for several clients.
- Saleshandy – best budget cold email platform with unlimited sending accounts.
- Reply.io – best for multichannel sequences with email, LinkedIn, calls, and SMS.
- Woodpecker – best for deliverability-focused cold email on small, targeted lists.
- GMass – best for advanced cold email campaigns inside Gmail.
- Mailshake – best for small sales teams that want email and a phone dialer.
Here’s what we’ll cover:
- Why Look for a lemlist Alternative?
- lemlist Alternatives at a Glance
- 1. Mailmeteor
- 2. Instantly
- 3. Smartlead
- 4. Saleshandy
- 5. Reply.io
- 6. Woodpecker
- 7. GMass
- 8. Mailshake
- How to Choose the Right lemlist Alternative
- Frequently Asked Questions
Sounds good? Then let’s dive in.
Why Look for a lemlist Alternative?
lemlist is a sales engagement platform built around personalized, multichannel outreach. It’s rated 4.6/5 on G2 from more than 1,000 reviews, and it does a lot well:
- Advanced personalization: custom images, videos, and landing pages for each prospect.
- Multichannel sequences: email, LinkedIn, calls, WhatsApp, and SMS in the same campaign.
- Built-in lead data: a B2B contact database to find and enrich prospects.
- Deliverability tools: warm-up comes with the paid plans.
Here’s what lemlist costs:
| Plan | Monthly | Annual (per month) | What it covers |
|---|---|---|---|
| $69 | $55 | Cold email sequences, personalization, warm-up | |
| Multichannel | $109 per user | $87 per user | Adds LinkedIn steps, calls, and a unified inbox |
| Enterprise | Custom | Custom | Adds SSO, custom roles, and a dedicated account manager |
That feature set comes with trade-offs. Here’s why teams look elsewhere:
- Per-user pricing adds up: a team of five on Multichannel pays about $545/month, or $435/month on annual billing.
- Limited mailboxes per user: each plan includes a set number of sending addresses, so scaling your volume means paying for more seats or add-ons.
- Credits on top: lead lookups and enrichment run on credits, and heavy users end up buying more.
- No free plan: you get a 14-day trial with full Multichannel access. After that, lemlist’s free Chrome extension can find a few contacts each month, but it can’t send emails.
- Learning curve: if you only need email, many of lemlist’s features are more than you’ll use.
If one of those sounds familiar, here are the alternatives worth considering.
lemlist Alternatives at a Glance
Here’s how the 8 most popular alternatives compare ⤵️
| Tool | Best for | Pricing model | Starts at |
|---|---|---|---|
| Mailmeteor | Personalized emails from Gmail or Outlook | Flat, per account | Free plan; paid from $4.99/month |
| Instantly | High-volume cold email | By sending volume | $47/month |
| Smartlead | Agencies and high volume | By contacts and sends | $39/month |
| Saleshandy | Budget cold email at scale | By prospects and sends | 36/month(25/month billed annually) |
| Reply.io | Multichannel sequences | Per user | About 59/user/month(49 billed annually) |
| Woodpecker | Deliverability-first cold email | Per contacted prospect | About $35/month (500 prospects) |
| GMass | Cold email inside Gmail | Per account | $29.95/month |
| Mailshake | Small sales teams | Per user | $29/user/month |
1. Mailmeteor
Mailmeteor is a mail merge and email outreach tool that sends personalized emails straight from your own Gmail or Outlook account. It’s trusted by more than 7 million users, rated 4.9/5 across 10,000+ reviews on the Google Workspace Marketplace, and recommended by Google for Google Workspace.
Where lemlist is a full sales engagement platform, Mailmeteor focuses on doing one job well: getting personalized emails and follow-ups out from your own inbox, at a fraction of the price.

Best for: freelancers, founders, and small teams who want personalized outreach without per-user pricing.
Pricing: the free plan lets you send up to 50 emails per day, with no time limit and no credit card required. Paid plans start at $4.99/month. See all plans on our pricing page, or compare both tools in our lemlist pricing guide.
Pros of Mailmeteor
- Emails sent from your own account: your messages come from your Gmail or Outlook inbox, so they look like personal emails, not bulk campaigns.
- Works where you already work: send campaigns from Google Sheets, Gmail, Google Docs, Outlook, or Excel.
- Personalization and attachments: personalize each email with any column from your spreadsheet, and add attachments to your campaigns.
- Follow-ups and tracking: send automatic follow-ups and track opens, clicks, and replies in real time.
- Deliverability tools built in: BounceShield verifies addresses before you send, Autopilot spreads your sends over time, and email warm-up builds the reputation of new addresses.
- Inbox rotation: on the Pro plan, spread a campaign across up to 10 senders.
Cons of Mailmeteor
- Bound by your provider’s sending limits: each sender can’t exceed its own Gmail or Outlook daily limit.
- Not built for massive volume: inbox rotation is capped at 10 senders per campaign, so teams running dozens of mailboxes are better served by Instantly or Smartlead.
- Email only: there are no LinkedIn steps or phone dialer. If multichannel is a must, look at Reply.io or Mailshake.
Want a detailed side-by-side? Read our Mailmeteor vs. lemlist comparison.
2. Instantly
Instantly is the most common switch for lemlist users who want to send more email for less. Instead of paying per user, you pay by sending volume, and every plan lets you connect as many mailboxes as you need.

Best for: sales teams and agencies sending thousands of cold emails per day.
Pricing: the Growth plan costs $47/month. Hypergrowth costs $97/month, and Light Speed costs $358/month. The lead database is billed separately. There’s no free plan, but you can start with a free trial.
Pros of Instantly
- Unlimited email accounts: spread your volume across as many inboxes as you want, with no per-mailbox fees.
- Built-in warm-up: included on every plan.
- Unlimited team seats: adding a teammate doesn’t increase your bill.
Cons of Instantly
- Email first: it doesn’t match lemlist’s LinkedIn and calling steps.
- Extra costs for leads and CRM: the lead database and CRM features are billed on top of the sending plan.
- More setup: you’ll get the most out of it with separate domains and mailboxes for cold outreach.
3. Smartlead
Smartlead is a cold email platform popular with lead generation agencies. Like Instantly, it prices by contacts and email volume rather than by seat, and it lets you connect many sending accounts and rotate between them.

Best for: agencies running cold email campaigns for several clients.
Pricing: the Base plan costs $39/month for up to 2,000 contacts and 6,000 emails per month. Pro costs $94/month for up to 30,000 contacts. Unlimited plans start at $174/month. Client workspaces cost $29/month each, from the Pro plan. Every plan includes a free trial, and no credit card is needed to start.
Pros of Smartlead
- Unlimited email accounts: connect as many mailboxes as you need, within Smartlead’s fair use policy.
- Agency features: separate client workspaces and white-label options.
- No per-seat pricing: costs depend on your volume, not your team size.
Cons of Smartlead
- Add-ons stack up: extra verification credits, inbox placement tests, and client workspaces are billed separately.
- Small entry plan: Base covers only 2,000 contacts per month, so most teams quickly move to Pro.
- Less personalization: you won’t find lemlist’s custom images and videos.
4. Saleshandy
Saleshandy is a cold email platform with a strong focus on value. Every plan lets you connect unlimited sending accounts and warm-up accounts, and email verification is built in. You can also use its lead finder to source B2B contacts, and sender rotation to spread each sequence across several inboxes.

Best for: small teams that want lemlist-style cold email sequences at a lower price.
Pricing: Outreach Starter costs 36/month(25/month billed annually) for up to 2,000 active prospects and 6,000 emails per month. Outreach Pro costs 99/month(69/month billed annually). Read our guide to Saleshandy pricing.
Pros of Saleshandy
- Unlimited email accounts: no extra cost per mailbox, unlike lemlist.
- Email verification included: every plan comes with verification credits.
- Low entry price: the annual Starter plan costs less than half of lemlist’s Email plan.
Cons of Saleshandy
- Starter is single-user: CRM integrations with Salesforce, HubSpot, Pipedrive, and Zoho start on the Pro plan.
- Email first: fewer multichannel options than lemlist.
See how it compares in our Mailmeteor vs. Saleshandy review.
5. Reply.io
Reply.io is the closest match to lemlist on multichannel outreach. Its sequences can mix email, LinkedIn, calls, and SMS, with conditional branching based on what each prospect does.

Best for: sales teams that want lemlist-style multichannel sequences with more advanced automation.
Pricing: Email Volume starts at about 59/user/month(49/user/month billed annually). Multichannel costs 99/user/month(89/user/month billed annually). LinkedIn automation costs around $69/month per LinkedIn account, and calls and SMS are also billed as add-ons. There’s a free trial.
Pros of Reply.io
- Conditional multichannel sequences: branch your outreach based on how each prospect responds.
- Deliverability tools: the paid plans include deliverability checks for your sending setup, like SPF, DKIM, and DMARC.
- AI options: an AI assistant helps write emails, and an AI SDR is available on higher tiers.
Cons of Reply.io
- Add-ons raise the real price: once you add LinkedIn, calls, and SMS, the cost per user can end up well above the headline price.
- Per-user pricing: like lemlist, costs grow with every new team member.
6. Woodpecker
Woodpecker is a cold email platform focused on deliverability. Warm-up, email verification, and bounce protection come included, and it works with Gmail, Outlook, and other providers.

Best for: founders and small teams running careful, targeted cold email campaigns.
Pricing: Woodpecker charges by the number of prospects you contact each month, at about $7 per 100 prospects. Contacting 500 prospects per month costs around $35/month, with a discount on annual billing. LinkedIn automation is an add-on.
Pros of Woodpecker
- Deliverability tools included: warm-up, verification, and bounce protection on every plan.
- No per-seat pricing: you pay for the prospects you contact, not for each user.
- Affordable for small lists: the entry price is well below lemlist’s.
Cons of Woodpecker
- Costs grow with your list: you pay more as you contact more prospects each month.
- LinkedIn costs extra: multichannel outreach requires a paid add-on.
Looking for other options? See our list of Woodpecker alternatives.
7. GMass
GMass is a Chrome extension that turns Gmail into a cold email platform. You build campaigns from the Gmail compose window, pull personalization data from Google Sheets, and send from your own Gmail or Google Workspace account.

Best for: Gmail users who want cold email sequences without learning a new platform.
Pricing: Standard costs $29.95/month. Premium, which adds follow-up sequences, A/B testing, and API access, costs $39.95/month. Professional, which adds inbox rotation, costs $59.95/month.
Pros of GMass
- Works inside Gmail: no separate platform to learn.
- Advanced campaign options: A/B testing, triggered emails, and inbox rotation on higher plans.
- Email verification included: on every plan.
Cons of GMass
- Gmail only: there’s no version for Outlook.
- Email only: no LinkedIn or calling steps.
- Sequences cost more: automated follow-ups start on the Premium plan.
Read our list of GMass alternatives for more options.
8. Mailshake
Mailshake is a sales engagement tool built for small sales teams. It covers cold email sequences with warm-up, email verification, and an AI writing assistant, and its top plan adds a phone dialer and LinkedIn automation.

Best for: small sales teams that want email outreach and calls in one place, at a lower price than lemlist.
Pricing: plans are billed per user. Starter costs $29/user/month, Email Outreach costs around $49 to $59/user/month depending on billing, and Sales Engagement costs $99/user/month.
Pros of Mailshake
- Simple to use: an easy sequence builder for multi-step campaigns.
- AI writing assistant: helps you draft and improve outreach emails.
- Phone dialer and LinkedIn steps: available on the Sales Engagement plan.
Cons of Mailshake
- Per-user pricing: costs grow with every new team member.
- Limited entry plan: Starter includes one email address and a capped number of monthly sends.
How to Choose the Right lemlist Alternative
Start with the reason you’re leaving lemlist. Then pick the tool that solves that problem:
- You want personalized emails from your own inbox, at a much lower price: go with Mailmeteor.
- You need to send at high volume across many inboxes: go with Instantly or Smartlead.
- You run an agency with several clients: go with Smartlead.
- You want a full cold email platform on a tight budget: go with Saleshandy.
- You want to keep multichannel sequences: go with Reply.io or Mailshake.
- You want deliverability-first cold email on a small list: go with Woodpecker.
- You live in Gmail and want advanced features: go with GMass.
Before you switch, look at which lemlist features you actually use. If most of your replies come from email, paying per user for LinkedIn and calling steps you rarely use is hard to justify.
When Mailmeteor Is the Better Fit
If your outreach goes to a focused list of prospects, clients, or partners, Mailmeteor gives you what you need without lemlist’s per-user pricing:
📬 Mail merge from Google Sheets, Gmail, Google Docs, Outlook, or Excel
✍️ Personalized emails using any column from your spreadsheet
📎 Attachments and videos in your campaigns
🔁 Automatic follow-ups for contacts who haven’t replied
🛡️ Email verification with BounceShield and built-in email warm-up
📊 Real-time tracking of opens, clicks, and replies
The free plan lets you send up to 50 emails per day, no credit card required. Try Mailmeteor for cold email today (it’s free!) and send your first campaign in minutes.
Frequently Asked Questions
What is the best lemlist alternative?
It depends on why you’re switching. For high-volume cold email, Instantly and Smartlead are the most common choices. For multichannel sequences, Reply.io is the closest match. For personalized emails from your own Gmail or Outlook account at a lower price, Mailmeteor is the simplest option.
Does lemlist have a free plan?
No. lemlist offers a 14-day free trial with full access to the Multichannel plan, and no credit card is required. After that, you’ll need a paid plan to send emails. Its free Chrome extension can find a limited number of contacts each month, but it can’t send outreach.
How much does lemlist cost?
The Email plan costs $69/month, or $55/month on annual billing. The Multichannel plan costs $109 per user per month, or $87 per user per month on annual billing. Enterprise pricing is custom.
Is there a free alternative to lemlist?
Yes. Mailmeteor offers a free plan that lets you send up to 50 personalized emails per day from your own Gmail or Outlook account, with no time limit. Most cold email platforms, including Instantly, Smartlead, and Reply.io, only offer free trials.
Which lemlist alternative is best for LinkedIn outreach?
Reply.io is the strongest option for combining email, LinkedIn, calls, and SMS in one sequence, although LinkedIn automation is a paid add-on. Mailshake’s Sales Engagement plan also includes LinkedIn steps and a phone dialer.
What is the cheapest lemlist alternative for cold email?
If you send from your own inbox, Mailmeteor is the cheapest option, with a free plan and paid plans from $4.99/month. Among full cold email platforms, Saleshandy starts at $25/month on annual billing, and Instantly at $37.60/month.