What is click through rate in email marketing?

Click through rates are what marketers use to see how many people clicked on a link or an image on the emails they sent. These rates give an idea for how good the email’s content is for encouraging the reader to take another action, showing the marketer what needs to be improved for the next email campaign. What is a good click through rate for email? Generally, it depends on your industry and audience, but 2-5% is considered to be a good rate.

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