What is click rate in email marketing?
Click rate is a metric used by marketers to compute how many people clicked a link or an image on the emails they sent. This rate gives an overview of how good the email’s content is for encouraging the reader to take another action, showing the marketer what needs to be improved for the next email campaign.
What is a good click rate for email?
Generally, it depends on your industry and audience, but 2-5% is considered to be a good rate.
What’s the difference between the click rate and the click through rate (CTR)?
The click rate is measured by taking how many emails have been clicked at least once (several clicks count as one), divided by the number of emails sent.
In contrary, the click through rate is measured by taking how many emails have been clicked, divided by the number of emails opened