Abandoned cart email sequence
Recover lost sales with this abandoned cart email sequence. Gently remind shoppers, reduce hesitation, and add urgency — without sounding pushy.
Email #1
Subject line: Want to pick up where you left off?
Hi {{ First Name }},
You left something in your cart:
{{ Product }} {{ Image }} {{ Price }}
Want to finish your order?
Pick up where you left off here:
👉 {{ Link }}
Best,
{{ Signature }}
Email #2
Subject line: Why people choose {{ Product }}
Hi {{ First Name }},
Not sure about {{ Product }} yet?
Here’s what our customers love about it:
⭐⭐⭐⭐⭐ {{ Review #1 }}
⭐⭐⭐⭐⭐ {{ Review #2 }}
⭐⭐⭐⭐⭐ {{ Review #3 }}
You can finish checkout here:
👉 {{ Link }}
And if you have questions, hit reply — always happy to help.
Best, {{ Signature }}
Email #3
Subject line: Before we clear your cart
Hi {{ First Name }},
Quick heads-up:
We’ll be clearing inactive carts shortly so items can go back into stock for other customers.
If you’d still like {{ Product }}, you can finish your checkout here:
👉 {{ Link }}
If now’s not the right time, no problem at all — you’re always welcome to come back later.
Best,
{{ Signature }}
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