How do I write the perfect sales email?
Writing the perfect sales email is a matter of keeping things short and more importantly, directly answering the needs of your customers. Inboxes get filled up very quickly every day, and unless your sales email is to-the-point, chances are your intended audience won’t have the time or desire to read it.
Here’s a few tips on how to do just that:
Have a hard think about who your audience is Whoever your audience is, they’ll have their own needs, desires and interests. It’s the job of your sales emails to show how your product or service can answer those needs. That’s why it’s so important to do your research on your audience – check out social media, look at forums like Reddit or better yet, reach out and talk to them.
Keep the language simple Thanks to social media and the internet, our attention spans are getting shorter all the time. That means that people aren’t going to want to read big words, especially if you’re selling to an international audience. Keep your words short and simple so that you can reach all reading levels and try to stay away from long paragraphs where you can.
Be human and personal People are always more likely to respond to content that sounds human and personal, content that you’d hear from someone in the street or at a bar. Make sure your copy in your email sounds like it has come from a person – this can mean including their name in the subject line or keeping any jargon out of your writing.
Include a clear call to action A call to action is a sentence which directly asks or invites the reader to take a further action. This can be calling someone up, clicking through a link or replying to the email. Including a call to action in your sales email helps ensure that they know what to do next; it allows you to take them further along the buyer journey.
How many sales emails should I send?
With emails, it can feel like the right move to send a few follow-up emails after your initial sales message, just to make sure they haven’t missed you in their inbox.
It’s the right thing to do but there needs to be a balance. Most salespeople agree that around seven emails, sent over an extended time span – any more and you risk pestering your sales prospects and being marked for spam by email providers.
How should I write a sales email subject line?
Sales email subject lines are one of the most important parts of a sales email. They can have a major impact on whether your email is read or not among all the other emails in the inbox.
With that said, here are a few ways to perfect your subject line:
- Include your prospect’s name in the subject line
- Keep the number of characters in the subject line below 60
- Keep the number of words in the subject line below 9
- Make sure the subject line comes off as human and friendly
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