How to write the perfect cold email?
Cold emails are a great tool for reaching lots of new sales prospects with one click – especially when you use an email platform like Mailmeteor
But people don’t often trust emails from people they don’t know, especially businesses. Worse, if they think your email is spam, this can get picked up by email providers and can get your email address blacklisted.
Here are a few tips to make sure your emails get read:
Personalize where you can People are far more likely to read emails that feel personal – it gives the feeling that the writer has done their research and really thinks the product or service is right for them. That means you should personalize wherever you can in your email. Put the recipient’s name in the subject line, mention their industry, talk about their job – all of this goes to make the reader feel valued.
Make sure your email doesn’t feel like spam Cold emails run a high risk of being labeled as being spam by email spam filters. Because of that, you’ll need to do everything you can to ensure your emails don’t read like junk mail. To do this, make sure everything is spelt correctly and that the grammar is good., Keep the formatting simple and don’t imitate other businesses.
Write a standout subject line Your subject line is the first thing your reader will see. That means you’ll need to come up with something that stands out from all of the other emails in their inbox. Personalization, like we’ve just mentioned, is a good idea – you should also try to keep things as short as possible, and consider asking an open question. Consider sending one set of emails with one subject line and another set with a different line – then see which works best.
How can I make sure my cold emails don’t end up in the junk folder?
The junk folder is the last place you want your emails to end up, and cold emails are at a real risk of doing that. Here are some ways you can avoid this from happening:
Warm up your email account Sending a lot of emails from an account you’ve just created is a big red flag to spam filters. This is because Spammers tend to create new accounts all the time when an existing one is blocked. To avoid this from happening, you’ll need to warm up your email account by sending just a few emails at a time at the start, and then increasing over a period of time to keep them out of the spam folder.
Make sure your sender address sounds real Spammers will often by identifiable by their sender address. If your address is made up of random numbers and characters, you stand a high chance of getting picked out as spam either by an email provider or by the recipient. It’s best to include a name at the start of your email address, and then a legitimate domain, ideally your business. Something like [email protected] should do the trick. Best, give your account a profile picture.
Don’t include any bad links A lot of spam emails include dangerous links which can lead to dodgy websites – websites that will try to steal information or unleash viruses on laptops. Thankfully, spam filters pick up on these quickly, but what this does mean is that you should carefully check any link you add to ensure it goes where it says it does – and more importantly, that the website is trusted and legitimate.
What should I include in my cold email?
To get the most out of your cold emails, be sure to include the following elements:
- A clear, personalized subject line that makes it clear what your email is about
- Short body content in the email that addresses your customers’ needs
- A call-to-action sentence that tells the reader what to do next
- A personal sign-off which includes a real name, to make the email feel human.
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