How do I write the perfect ecommerce email?
These days, ecommerce is one of the number one ways businesses reach and sell to their customers.
Because of that, the most common communications a consumer can expect to receive from your business is an email. Whether it’s an invoice that needs paying or a confirmation of order, well-written emails are a must to create a strong customer-business relationship.
With that in mind, here are some ways you can ensure your ecommerce emails are a hit with consumers:
Provide clear and obvious subject lines Whenever people buy from your business online, they’ll expect to see an order confirmation and a dispatch notification. They’ll be looking out for these in their inbox. As such it’s important to make them as easy to see and spot as possible, and the best way to do this is with a clear subject line that keeps things short and to the point – stating what the email contains before they even read it.
Stick to your brand tone of voice Every business has its own tone of voice, a certain way it speaks to its customers so that they recognise it easily. It’s important to do this with your ecommerce emails too to create brand recognition. Whether you want your business to sound friendly, professional or aspirational, try to write your emails in the exact same way.
Be short and to-the-point When you’re communicating information about someone’s order or providing support, your recipient will just want answers, as quickly and reliably as you can provide them. Keep your answers short and quick and make sure the information they’ll need is up at the top of the email, ideally as soon as you’ve said ‘Hi [NAME]’.
What ecommerce emails should I send?
How many ecommerce emails you want to send your recipients is entirely up to you, but there are some that you absolutely have to include in your ecommerce communications. These are good examples:
It can be very annoying as a customer if you have no idea whether an order has gone through or not. To save you from being flooded with questions about orders, be sure to send out an order confirmation with every order – often, your ecommerce platform will do this automatically, but try to personalize your own to your brand.
Customers often like to have as much information about the status of their order as they can, and order dispatched emails help to drum up the excitement for when your product is on its way. Keep these ones simple, just include the date the order was dispatched and if you can, mention how long you estimate it will take to arrive.
With so many delivery options, it can be easy for recipients to miss parcels. The order arrival email lets them know that it has been delivered to the set address, providing peace of mind while also giving you evidence that the delivery has been made.
From what email address should I send my ecommerce emails?
The best way to manage your ecommerce transactions and communications is to set up a separate ecommerce email address. This will let you keep all order communications in one place so that if there is an error, misunderstanding or misdelivery, you’ll be able to rectify it quickly for your consumers.
Here are some ideas:
Just don’t use [email protected]. We’re not in the 90s anymore.
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