Cold outreach B2B email sequence

Reach out to B2B prospects with a proven cold outreach email sequence. Includes smart follow-ups and a breakup email to boost replies.

Email #1

Subject line: Question about {{ Topic }}

Hi {{ First Name }},

I was looking into {{ Context }} and saw that you’re working on {{ Project }} at {{ Company }}.

Just curious — how are you currently handling {{ Problem }} today?

Best,
{{ Signature }}

If no reply after 3 days

Email #2

Subject line: One thing we often see with {{ Problem }}

Hi {{ First Name }},

One thing we often see with {{ Problem }} is that it doesn’t feel urgent — until {{ Pain Point }} starts to show up.

At that point, {{ Field }} teams usually realise that a small change earlier on would have saved them {{ Valuable Resources }}.

Does any of that sound familiar? If so, happy to walk you through how we help top-performing teams deal with this.

Best,
{{ Signature }}

If no reply after 4 days

Email #3

Subject line: How {{ Similar Company }} achieved {{ Outcome }}

Hi {{ First Name }},

{{ Similar Company }} recently ran into {{ Problem }} when {{ Trigger }}. Rather than {{ Old approach }}, we helped them {{ New approach }}.

That small adjustment alone was enough to {{ Outcome }}, without changing their existing workflow.

If this sounds relevant, I can show you how we’d approach this at {{ Company }}.

Best,
{{ Signature }}

Sequence complete

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