Follow-ups & Sequences

A follow-up email is an automated email that is sent to a recipient following a first conversation. The follow-up email acts a reminder for the recipient and is meant to prompt to reply or take action. This can significantly improve your results.

With Mailmeteor, you can do two things ⤵️

1. Email sequences
   Send a series of emails after at a few days interval. You can send a new email 3 days later. Then another email 1 week later. Email sequences, also called Drip campaigns, are a great way to onboard your new customers or to nurture your leads.
2. Auto follow-ups
   Send automatic follow-up emails to your recipients. You can set up conditional follow-ups. Meaning that your emails will be sent if certain conditions are met. For example, you can send an automated follow-up if the recipient didn’t open your first email.

How to send an email sequence with Gmail?

Mailmeteor lets you send email sequences. It’s possible to send a simple follow-up with Gmail as well as a multi-steps sequence over several days or weeks. A common use case is to send a follow-up email 3 days later if the recipient hasn’t replied yet.

1. Open a spreadsheet and insert your contacts list.

1. Open Mailmeteor by clicking Extensions > Mailmeteor > Open Mailmeteor.

1. Select an existing template or create a new one. Then, in the Send emails menu, select Follow-up.

1. Write your follow-up message and define when the follow-up should be sent. You can specify a trigger (if the recipient didn’t respond, for example) and the interval after which the follow-up should be sent (3 days, 2 hours, or 1 minute).

1. Once you are ready, click on Send with a follow-up.

How to send a follow-up email as a reply?

Mailmeteor for Google Sheets will send your follow-ups as a reply (in the same thread). If you want to send follow-ups in a new conversation, you can do so from the Mailmeteor Dashboard.

How many steps can you add to your campaign?

There’s no limit to how many follow-ups you can add to your email sequence. However, it’s a best practice to keep your marketing sequence under 7 steps.

A perfect balance could be 3 steps in total. Otherwise, you may come across as too pushy, and your recipients may unsubscribe or, worse, flag your emails as spam.

Trigger-based follow-ups

With Mailmeteor, you can set up automated follow-ups based on your recipient’s actions. This is also called “behaviour based follow-ups”.

Here are the different conditions you can use to trigger your follow-ups:

• IF no reply: send a follow-up if the recipient hasn’t replied yet.
• IF no open: send a follow-up if the recipient hasn’t opened the previous email.
• IF no click: send a follow-up if the recipient hasn’t clicked a link in the previous email.
• IF click: send a follow-up if the recipient has clicked a link in the previous email.
• IF open: send a follow-up if the recipient has opened the previous email.
• No matter what: no condition, the follow-up email is always sent.

You can also choose the interval between each step:

• After a few days: send a follow-up email one or several days later
• After a few hours: send a follow-up email hours later
• After a few minutes (available with a Business plan): send a follow-up email only after a few minutes