All our articles

Here you can explore all of the detailed tutorials, case studies and opinion pieces from our archives. Just pick the category you're interested in below.

March 22, 2025 Gmail

How to Use Gmail Templates: The Complete Guide (2025)

If you’re anything like me, chances are there are times when you find yourself writing the same email repeatedly.

March 21, 2025 Email marketing

Mailchimp Pricing: Plan Breakdowns & Cost-Value Analysis (2025)

You are looking for the perfect email service provider for your business - you definitely saw Mailchimp top your results. You most probably already checked their pricing… and you have questions. We...

March 20, 2025 Email marketing

How to Build a High-Converting Sales Pipeline (Step-by-Step Guide)

Want to close more deals and grow your revenue? It all starts with a structured sales pipeline. In this quick guide, we’ll show you how to build a sales pipeline, and optimize...

February 12, 2025 Email marketing

Best Email Validation Tools and APIs to Remove Invalid Emails in 2025

Are you tired of high bounce rates or poor deliverability?

February 11, 2025 Email marketing
February 10, 2025 Email marketing

How to Setup and Use Gmail API

Did you know that you can send emails via the Gmail API? Google is the largest email service provider outside of the Apple ecosystem. Businesses and developers who want their emails to...

February 9, 2025 Email marketing

Outreach Tracker: How to Track Your Outreach Efforts

If we haven’t said this one enough… Sending out email campaigns without tracking and analytics is as good as a shot in the dark. Tracking outreach efforts is critical for sales and...

February 8, 2025 Email marketing

Building a Winning Sales Outreach Strategy

Imagine owning a shop in a crowded mall, filled with plenty of potential customers. Dozens of people walk by every minute, but most of them do not bother to stop and check...

February 7, 2025 Email marketing

Why and How: Outbound Lead Generation

Generating a consistent stream of leads is crucial for companies of all sizes to thrive, grow, and exist. Without lead generation, converting these prospects into paying clients, and ultimately sustaining revenue, the...

February 6, 2025 Email marketing

B2B Lead Generation: Get Started in 2025

Lead generation is one of the most lucrative activities in B2B marketing. It is the lifeblood of any successful business, because without a steady flow of leads, your sales funnel quickly runs...

February 5, 2025 Email marketing

How to Whitelist an Email in Gmail, Outlook, Yahoo, and More (2025 Guide)

The emails from an important customer, provider, or partner keep landing in your spam folder? No worries. In this guide, we’ll show you step-by-step how to whitelist an email in Gmail, Outlook,...

January 31, 2025 Email marketing

The 5 Best CRMs for Email Marketing in 2025

Your CRM holds key details about your customers—purchase history, spending, communication records, and more. With the right email CRM tool, you can leverage this data to send well-timed, targeted emails.