Building a Winning Sales Outreach Strategy
Imagine owning a shop in a crowded mall, filled with plenty of potential customers. Dozens of people walk by every minute, but most of them do not bother to stop and check...
Why and How: Outbound Lead Generation
Generating a consistent stream of leads is crucial for companies of all sizes to thrive, grow, and exist. Without lead generation, converting these prospects into paying clients, and ultimately sustaining revenue, the...
B2B Lead Generation: Get Started in 2025
Lead generation is one of the most lucrative activities in B2B marketing. It is the lifeblood of any successful business, because without a steady flow of leads, your sales funnel quickly runs...
How to Whitelist an Email in Gmail, Outlook, Yahoo, and More (2025 Guide)
The emails from an important customer, provider, or partner keep landing in your spam folder? No worries. In this guide, we’ll show you step-by-step how to whitelist an email in Gmail, Outlook,...
The 5 Best CRMs for Email Marketing in 2025
Your CRM holds key details about your customers—purchase history, spending, communication records, and more. With the right email CRM tool, you can leverage this data to send well-timed, targeted emails.
How to Find the Right Decision Makers to Accelerate Sales
Landing that first sales meeting with a promising new lead is thrilling. You’ve crafted the perfect pitch highlighting how your product or service can help their business. Conversations start out hopeful, with...
How to End a Cold Email (4 Things to Include to Win More Business)
Struggling to get a response from your cold emails?
16 Best Cold Email Subject Lines — That Actually Win You Business
Your cold email subject line is the first thing your prospect sees and determines whether they’ll open your email or hit delete. So it’s critical to get it right.
The 5 Email Sequence Examples Every Marketer Needs (But Probably Doesn't Have)
Need some inspiration for your next email marketing campaign? In this quick guide, we’ll share 5 battle-tested email sequence examples that you can use to generate more opens, clicks, and conversions.
Cold Email Deliverability: 9 Checks Before Sending Your Campaign in 2025
Deliverability is the most critical part of any cold email campaign because it determines whether your prospects actually receive your email in their primary inbox.
21 Effective Cold Email Tips for Your Campaigns in 2025
Sending effective cold emails that get responses can be challenging but is the “make it or break it” for sales and marketing success in outreach campaigns. With the right strategy and best...
How to Send a Cold Email Follow-Up That Gets Results (With Templates)
Sending a cold email follow-up is critical to getting a response from your campaigns.