All Our Guides

Guides are in-depth articles that delve deeper into a topic. Written by our experts, they allow you in a few minutes to master a subject from A to Z.

February 12, 2025 Email marketing

Best Email Validation Tools and APIs to Remove Invalid Emails in 2025

Are you tired of high bounce rates or poor deliverability?

February 11, 2025 Email marketing
February 10, 2025 Email marketing

How to Setup and Use Gmail API

Did you know that you can send emails via the Gmail API? Google is the largest email service provider outside of the Apple ecosystem. Businesses and developers who want their emails to...

February 9, 2025 Email marketing

Outreach Tracker: How to Track Your Outreach Efforts

If we haven’t said this one enough… Sending out email campaigns without tracking and analytics is as good as a shot in the dark. Tracking outreach efforts is critical for sales and...

February 8, 2025 Email marketing

Building a Winning Sales Outreach Strategy

Imagine owning a shop in a crowded mall, filled with plenty of potential customers. Dozens of people walk by every minute, but most of them do not bother to stop and check...

February 7, 2025 Email marketing

Why and How: Outbound Lead Generation

Generating a consistent stream of leads is crucial for companies of all sizes to thrive, grow, and exist. Without lead generation, converting these prospects into paying clients, and ultimately sustaining revenue, the...

February 6, 2025 Email marketing

B2B Lead Generation: Get Started in 2025

Lead generation is one of the most lucrative activities in B2B marketing. It is the lifeblood of any successful business, because without a steady flow of leads, your sales funnel quickly runs...

February 5, 2025 Email marketing

How to Whitelist an Email in Gmail, Outlook, Yahoo, and More (2025 Guide)

The emails from an important customer, provider, or partner keep landing in your spam folder? No worries. In this guide, we’ll show you step-by-step how to whitelist an email in Gmail, Outlook,...

January 31, 2025 Email marketing

The 5 Best CRMs for Email Marketing in 2025

Your CRM holds key details about your customers—purchase history, spending, communication records, and more. With the right email CRM tool, you can leverage this data to send well-timed, targeted emails.

January 29, 2025 Email marketing

How to Find the Right Decision Makers to Accelerate Sales

Landing that first sales meeting with a promising new lead is thrilling. You’ve crafted the perfect pitch highlighting how your product or service can help their business. Conversations start out hopeful, with...

January 23, 2025 Email marketing

How to End a Cold Email (4 Things to Include to Win More Business)

Struggling to get a response from your cold emails?

January 21, 2025 Email marketing

16 Best Cold Email Subject Lines — That Actually Win You Business

Your cold email subject line is the first thing your prospect sees and determines whether they’ll open your email or hit delete. So it’s critical to get it right.