Free Email Template

Media outreach email sequence

Get your brand featured in the press with this 3-step media outreach sequence designed to catch journalists’ attention.

Email #1

Subject line: Your latest {{ Publication }} story

Hi {{ First Name }},

Your latest story in {{ Publication }} about {{ Topic }} was a great read. It actually lines up with some interesting data we’ve been seeing lately.

If you need a source to dive deeper into that for your next piece, {{ Name }} (our {{ Job Title }}) has been close to a few shifts in the market lately, particularly:

  • {{ Topic A }}
  • {{ Topic B }}
  • {{ Topic C }}

Would you be open to a quick 10-minute chat with {{ Name }}, or would it be easier if I sent over some written commentary on any of these?

Best,

{{ Signature }}

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Trigger No reply after 3 days
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Email #2

Subject line: RE: your latest {{ Publication }} story

Hi {{ First Name }},

Following up on my note from earlier this week.

I forgot to mention that we have {{ Asset }} ready to go if you need exclusive material to flesh out a story on {{ Trend }}.

Let me know if you’d like me to send that over.

Best,

{{ Signature }}

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Trigger No reply after 5 days
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Email #3

Subject line: RE: your latest {{ Publication }} story

Hi {{ First Name }},

I haven’t heard back, so I’ll leave it there to keep your inbox clean.

If you’re ever looking for a source on {{ Industry }} or need a deep dive into {{ Trend }}, feel free to reach out - I’m happy to help.

Either way, I look forward to your future pieces at {{ Publication }}.

Best,

{{ Signature }}

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Complete Sequence complete

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