Media outreach email sequence
Get your brand featured in the press with this 3-step media outreach sequence designed to catch journalists’ attention.
Email #1
Subject line: Your latest {{ Publication }} story
Hi {{ First Name }},
Your latest story in {{ Publication }} about {{ Topic }} was a great read. It actually lines up with some interesting data we’ve been seeing lately.
If you need a source to dive deeper into that for your next piece, {{ Name }} (our {{ Job Title }}) has been close to a few shifts in the market lately, particularly:
- {{ Topic A }}
- {{ Topic B }}
- {{ Topic C }}
Would you be open to a quick 10-minute chat with {{ Name }}, or would it be easier if I sent over some written commentary on any of these?
Best,
{{ Signature }}
Email #2
Subject line: RE: your latest {{ Publication }} story
Hi {{ First Name }},
Following up on my note from earlier this week.
I forgot to mention that we have {{ Asset }} ready to go if you need exclusive material to flesh out a story on {{ Trend }}.
Let me know if you’d like me to send that over.
Best,
{{ Signature }}
Email #3
Subject line: RE: your latest {{ Publication }} story
Hi {{ First Name }},
I haven’t heard back, so I’ll leave it there to keep your inbox clean.
If you’re ever looking for a source on {{ Industry }} or need a deep dive into {{ Trend }}, feel free to reach out - I’m happy to help.
Either way, I look forward to your future pieces at {{ Publication }}.
Best,
{{ Signature }}
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