Trial expiring email sequence
Convert more trials into paying customers with a trial expiration email sequence that reduces friction and creates urgency before access expires.
Email #1
Subject line: Your {{ Product }} trial ends in {{ Number }} days
Hi {{ First Name }},
Quick heads-up:
Your {{ Product }} trial ends in 7 days.
After that, you’ll lose access to:
- {{ Feature #1 }}
- {{ Feature #2 }}
- {{ Feature #3 }}
If you’d like to keep everything as is, you can upgrade anytime here:
👉 {{ Link }}
Got questions? Just hit reply — I’m here to help.
Cheers, {{ Signature }}
Email #2
Subject line: How’s {{ Product }} working for you so far?
Hi {{ First Name }},
Your {{ Product }} trial ends in 3 days, so I wanted to check in.
Are you getting what you need from {{ Product }} so far?
If yes, you can keep using it by upgrading here:
👉 {{ Link }}
If not, feel free to tell me what’s missing — I might be able to help.
Either way, thanks for giving {{ Product }} a try.
Cheers,
{{ Signature }}
Email #3
Subject line: Last day
Hi {{ First Name }},
Final reminder:
Your {{ Product }} trial ends today.
If you want to keep access, you can upgrade here:
👉 {{ Link }}
Thanks again for trying {{ Product }}.
Cheers, {{ Signature }}
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