Free Email Template

Trial expiring email sequence

Convert more trials into paying customers with a trial expiration email sequence that reduces friction and creates urgency before access expires.

Email #1

Subject line: Your {{ Product }} trial ends in {{ Number }} days

Hi {{ First Name }},

Quick heads-up:

Your {{ Product }} trial ends in 7 days.

After that, you’ll lose access to:

  • {{ Feature #1 }}
  • {{ Feature #2 }}
  • {{ Feature #3 }}

If you’d like to keep everything as is, you can upgrade anytime here:

👉 {{ Link }}

Got questions? Just hit reply — I’m here to help.

Cheers, {{ Signature }}

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Trigger No click after 4 days
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Email #2

Subject line: How’s {{ Product }} working for you so far?

Hi {{ First Name }},

Your {{ Product }} trial ends in 3 days, so I wanted to check in.

Are you getting what you need from {{ Product }} so far?

If yes, you can keep using it by upgrading here:

👉 {{ Link }}

If not, feel free to tell me what’s missing — I might be able to help.

Either way, thanks for giving {{ Product }} a try.

Cheers,
{{ Signature }}

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Trigger No click after 3 days
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Email #3

Subject line: Last day

Hi {{ First Name }},

Final reminder:

Your {{ Product }} trial ends today.

If you want to keep access, you can upgrade here:

👉 {{ Link }}

Thanks again for trying {{ Product }}.

Cheers, {{ Signature }}

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Complete Sequence complete

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