Free Email Template

Product launch email sequence

Turn your next product launch into a moment. A 3-step email sequence that builds anticipation, drives sign-ups, and converts on launch day.

Email #1

Subject line: Something we've been working on

Hi {{ First Name }},

We’ve been quietly working on something for the past {{ X }} months.

It started because {{ Problem }}.

We’re launching it on {{ Date }}. We’ll share everything then.

Want early access? Join the waitlist:

👉 {{ Link }}

More soon,

{{ Signature }}

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Trigger No matter what after 3 days
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Email #2

Subject line: Launching {{ Product }} on {{ Date }}

Hi {{ First Name }},

On {{ Date }}, we’re releasing {{ Product }}.

Here’s what it does:

{{ Benefit }} for {{ Audience }} — without {{ Pain Point }}.

A few things worth knowing before it goes live:

  • {{ Detail #1 }}
  • {{ Detail #2 }}
  • {{ Detail #3 }}

We’ll be in your inbox on {{ Date }} with the link.

Cheers,

{{ Signature }}

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Trigger No matter what after 2 days
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Email #3

Subject line: {{ Product }} is live

Hi {{ First Name }},

It’s live.

You’ve been waiting — here it is.

Here’s what you get:

  • {{ Feature #1 }}
  • {{ Feature #2 }}
  • {{ Feature #3 }}

See it for yourself:

👉 {{ Link }}

Questions? Hit reply — we read everything.

{{ Signature }}

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Complete Sequence complete

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