Sales follow-up email sequence
Turn more meetings into deals with a 4-step email sequence that keeps prospects moving — without the awkward chase.
Email #1
Subject line: Following up from our call
Hi {{ First Name }},
Thanks for taking the time today — really enjoyed the conversation.
As promised, here’s {{ Resource }}.
Let me know if anything needs clarifying or if you’d like to dig into {{ Topic }} further.
Best,
{{ Signature }}
Email #2
Subject line: Any questions on your end?
Hi {{ First Name }},
Just wanted to follow up in case anything came up after you had a chance to look things over.
Happy to jump on a quick call if that’s easier.
Best,
{{ Signature }}
Email #3
Subject line: Still worth exploring?
Hi {{ First Name }},
I know things move fast — just wanted to check if {{ Topic }} is still on your radar, or if priorities have shifted.
No pressure. Just let me know either way.
Best,
{{ Signature }}
Email #4
Subject line: Closing the loop
Hi {{ First Name }},
I’ll stop following up after this one.
If the timing isn’t right or things have changed on your end, that’s completely fine. Feel free to reach out whenever it makes sense — I’ll be here.
Best,
{{ Signature }}
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