Free Email Template

Sales follow-up email sequence

Turn more meetings into deals with a 4-step email sequence that keeps prospects moving — without the awkward chase.

Email #1

Subject line: Following up from our call

Hi {{ First Name }},

Thanks for taking the time today — really enjoyed the conversation.

As promised, here’s {{ Resource }}.

Let me know if anything needs clarifying or if you’d like to dig into {{ Topic }} further.

Best,

{{ Signature }}

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Trigger No reply after 3 days
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Email #2

Subject line: Any questions on your end?

Hi {{ First Name }},

Just wanted to follow up in case anything came up after you had a chance to look things over.

Happy to jump on a quick call if that’s easier.

Best,

{{ Signature }}

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Trigger No reply after 5 days
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Email #3

Subject line: Still worth exploring?

Hi {{ First Name }},

I know things move fast — just wanted to check if {{ Topic }} is still on your radar, or if priorities have shifted.

No pressure. Just let me know either way.

Best,

{{ Signature }}

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Trigger No reply after 7 days
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Email #4

Subject line: Closing the loop

Hi {{ First Name }},

I’ll stop following up after this one.

If the timing isn’t right or things have changed on your end, that’s completely fine. Feel free to reach out whenever it makes sense — I’ll be here.

Best,

{{ Signature }}

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Complete Sequence complete

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